The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion — trends, business, culture, and innovation.
The Corset’s Modern Heir: DL1961 and Bumpsuit Rewrite Maternity Denim
Maternity wear has long been a footnote in fashion history, often relegated to the same functional obscurity as the 19th-century “abdominal supporter”—a precursor to the modern maternity belt that prioritized utility over allure. This spring, a new collaboration between DL1961…
Source: WWD
When Paper Trails Unravel: The Lingerie Museum on Why Physical Proof Is the New Luxury
In the world of intimate apparel, where silk and lace whisper secrets of provenance, a harsh new reality is settling in: paperwork alone can no longer guarantee a clean conscience. According to new data from the forensic verification firm Oritain, the global fashion industry is…
Source: WWD
When Fashion Becomes Biology: Iris van Herpen’s Retrospective at the Brooklyn Museum
In 2010, Iris van Herpen—then just three years into her eponymous couture house—sent the first wearable 3D-printed garment down a runway. The piece, a skeletal top evoking a snake’s ribcage, was forged from ivory polyamide and co-created with British architect Daniel Widrig. At…
Source: WWD
From Boudoir to Boutique: LoveShackFancy’s Lingerie Line Channels Victorian Romance
LoveShackFancy, the label synonymous with frothy florals and pastoral pastels, is turning its gaze to the intimate sphere. On Thursday, founder Rebecca Hessel Cohen will unveil the brand’s first complete lingerie collection, available across its 26 stores, e-commerce site, and…
Source: WWD
From Angel to Entrepreneur: Candice Swanepoel’s Latest Venture in Lingerie-Adjacent Swimwear
Candice Swanepoel, a former Victoria’s Secret Angel who helped define the brand’s early-2010s era of “bombshell” glamour, has stepped back into the spotlight—this time as the face of her own label, Tropic of C. The 37-year-old South African supermodel recently posed for a…
Source: Lenta.RU
A New Fit: Switchback Trade Show Relocates to New Orleans for 2026
After a promising debut in Nashville last summer, the Switchback trade show is setting up shop in New Orleans for its second standalone edition. Conceived as a dedicated section within The Running Event, this outdoor industry gathering has quickly found its footing, with…
Source: WWD
Maria McCloy: The Connector Who Wove Fashion, Music, and Culture into a Single Thread
Maria McCloy, a polymath whose career spanned fashion design, DJing, publicity, and journalism, has died at 50 due to heart failure in Johannesburg. Her family confirmed the loss, noting her gift for bringing people together—a talent that resonated deeply in the worlds of music,…
Source: WWD
The New Intimacy: Naveena Group’s Fall/Winter 2027–28 Weaves Comfort into the Lingerie Canon
In the quiet revolution of what we wear closest to the skin, fabric innovation often goes unnoticed—until now. The Naveena Group, a Pakistani textile mill with deep roots in denim and performance fabrics, has unveiled its Fall/Winter 2027–28 collection, and it speaks directly to…
Source: WWD
When Graduation Gowns Meet Delivery Vans: Urban Outfitters and DoorDash Rewrite the Rules of Retail
In a move that marries the immediacy of digital culture with the tactile pleasure of personal style, Urban Outfitters has partnered with DoorDash to offer on-demand delivery of its fashion, accessories, and beauty lines. The collaboration, unveiled under the banner “Deliver…
Source: WWD
The Return of Pucci: How a 1956 Bikini Became the Summer’s Most Coveted Silhouette
As the Mediterranean sun beckons and beach bags are packed, a familiar name is resurfacing on the shores of Euro summer: Pucci. The Florentine house, synonymous with the psychedelic swirls that defined 1960s jet-set glamour, is experiencing a renaissance that feels less like a…
Source: WWD
Paula Raia’s Denim Cutouts: A Sensory Dialogue with Lingerie’s Structural Past
In the ceaseless rhythm of fashion, few designers manage to weave innovation with the intimate language of the body. Paula Raia, in her AW26 collection, does just that—partnering with TENCEL™ fibers—a Lyocell and Modal lineage born from Lenzing Group’s 1930s cellulose…
Source: WWD
The Unmaking of a Skeptic: How Evelyn & Bobbie Rewired the Bra’s History
There are moments in the lingerie trade when long-held convictions simply give way. Mine came six years ago at Curve New York, when I met Bree McKeen, founder of Evelyn & Bobbie. As a veteran merchant of four decades and a committed 36G, I had long accepted that wirefree bras…
Source: LingerieBriefs
CFDA Scholarship Fund Hits $1.5 Million Milestone for Design Students
The Council of Fashion Designers of America is marking three decades of its scholarship program with a record-breaking $1.5 million in awards this year. Since 1996, the CFDA Scholarship Fund has funneled millions into nurturing emerging talent, and this latest round represents…
Source: WWD
A Digital Royalty Ascends: Anna Malygon Reigns in GCDS’s Spring 2026 Campaign
In an era where the line between digital persona and tangible influence blurs with each scroll, GCDS has anointed its latest sovereign. Anna Malygon, the TikTok phenomenon commanding 7.7 million followers, takes center stage in the Italian brand’s spring 2026 campaign, “The…
Source: WWD
Of Petals and Proportions: Heidi Klum’s Elie Saab Gown at Cannes 2026
Heidi Klum once again demonstrated her mastery of red-carpet theater, arriving at the 2026 Cannes Film Festival in an Elie Saab creation that blurred the line between haute couture and botanical fantasy. The strapless peach column, with its structured bodice and plunging…
Source: WWD
A New Ski Suit for the C-Suite: Arne Freundt Takes the Helm at Bogner
In a move that signals a fresh chapter for one of alpine luxury’s most storied houses, Willy Bogner GmbH has appointed former Puma CEO Arne Freundt as its new chief executive, effective June 1. The appointment comes five months after the Munich-based family sold a 60 percent…
Source: WWD
From Lip Gloss to Lingerie: Kylie Jenner’s Wet Bikini Campaign and the Art of the Reveal
In a move that blurs the line between cosmetics and clothing, Kylie Jenner has announced her latest lip gloss collection for Kylie Cosmetics by posing in a soaking-wet bikini. The image—a bandeau bra and mid-rise briefs clinging to her frame—is less about selling gloss and more…
Source: Lenta.RU
The Y2K Zeitgeist Reborn: Roxy and Juicy Couture Reunite for a Beach-to-Boudoir Capsule
In a moment that feels ripped from a scrapbook of early-aughts nostalgia, two defining forces of millennial girlhood—Roxy and Juicy Couture—have joined forces for a 25-piece collection launching Wednesday. The collaboration, which spans bikinis, rash guards, bucket hats,…
Source: WWD
From Rothy’s to Rivalry: Jamie Gersch Takes the Helm at Fanatics Commerce
In a move that signals a new chapter for sports merchandising, Fanatics Commerce has appointed Jamie Gersch as its first chief marketing officer to oversee all brand, performance, and lifecycle marketing. The appointment, effective immediately, places Gersch at the helm of a…
Source: WWD
Side Boob and Sartorial Confidence: Joey King Curates Miu Miu’s Latest Offering
At Miu Miu’s 57th Street boutique, actress Joey King recently curated a selection from the house’s new collection, an exercise in personal style that also offers a window into the evolving relationship between outerwear and the undergarments that shape it. For King, the…
Source: WWD
From Corset to Cover: Sports Illustrated’s 2026 Swimsuit Issue Rewrites the Rules of Exposure
The Sports Illustrated Swimsuit Issue has long served as a barometer for how we visualize the female form, and its 2026 cover stars—Alix Earle, Hilary Duff, Nicole Williams English, and Tiffany Haddish—signal a deliberate shift away from homogeneity toward a more expansive…
Source: WWD
The Perfect Fit: Alvanon Bridges Physical and Digital Realms for Haute Couture
In an era where the atelier meets the algorithm, fashion technology firm Alvanon has unveiled a solution that speaks directly to the tension between handcraft and hologram. Previewed in Milan, the Specialty Catwalk Series offers what the company calls the first “phygital” sizing…
Source: WWD
The Architecture of Touch: Orta’s Sensory Denim for a Resilient Age
In the world of lingerie, fabric is never just fabric—it is the first layer of intimacy, the whisper against skin, the silent architect of how we move and feel. This season, Turkish denim mill Orta has taken a page from that same philosophy, crafting a Fall/Winter 2027-2028…
Source: WWD
From Corsets to Crop Tops: Hailey Bieber Channels Lingerie’s Legacy in Mango’s Summer Campaign
As the sun-drenched streets of Los Angeles become the stage for Mango’s summer 2026 campaign, “Craft Your Own Story,” starring Hailey Bieber, the collaboration whispers a century-old truth: the most intimate layers of fashion have always shaped the outer ones. Mango, a Spanish…
Source: WWD
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