The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion — trends, business, culture, and innovation.
A 90-Year Legacy Gets a Modern Twist: Bruno Magli and Cynthia Rowley Reimagine the Pump
When Bruno Magli first opened its doors in Bologna in 1936, the world of women’s footwear was undergoing a quiet revolution. The Magli siblings—Bruno, Marino, and Maria—sensed that the modern woman needed shoes that married structure with sensuality. Their answer: the pump, the…
Source: WWD
The Delicate Balance: How Your Daily Choices Shape Intimate Health
In an era where comfort often trumps craft, a gynecologist from the Russian health service SberZdorovye, Dr. Victoria Marinovskaya, has issued a pointed reminder: what you wear—and how you care for yourself—matters deeply. Speaking to Lenta.ru, she outlined everyday habits that…
Source: Lenta.RU
Unifi’s Tighter Corset: Cost-Cutting Yields Profit, Even as Sales Slacken
In the intricate dance of textile manufacturing, Unifi has tightened its laces. The North Carolina-based producer of Repreve, the recycled performance fiber that has become a darling of eco-conscious lingerie brands, reported Q3 net sales of $130 million—an 11.3 percent drop…
Source: WWD
A Modern-Day Debutante Steps Into Chloé’s Surreal Summer Dreamscape
There is a certain lineage to the way a woman enters the world of fashion—a rite of passage that, in centuries past, might have been marked by a corset’s first tight lacing or the rustle of a debutante’s gown. Today, that narrative unfolds through the lens of a campaign. Apple…
Source: WWD
The Art of Silhouette: How Modern Swimwear Echoes Lingerie’s Legacy of Shape and Support
In the world of intimate apparel, the quest for a flawless silhouette is nothing new. For centuries, from the whalebone corsets of the 19th century to the elasticized girdles of the 1950s, women have sought garments that sculpt, smooth, and empower. Today, that same ingenuity…
Source: US Magazine
The Crimson Curtain Rises: Raspoutine’s Cannes Debut Writes a New Chapter in Nightlife’s Corsetry
For two weeks each May, the Croisette transforms into a theater of aspiration, where evening gowns and tuxedos parade from yacht to gala. This year, a new player has slipped into the wings: Raspoutine, the storied Parisian nightclub, has installed a pop-up inside the Palm Beach…
Source: WWD
Where Heritage Meets Haute Couture: The Gold Gala’s Sartorial Tribute to Asian Excellence
On Saturday evening, the Gold House Foundation convened its fifth annual Gold Gala in Los Angeles, transforming the arrival carpet into a living gallery of Asian and Pacific Islander craftsmanship. The event, which honors trailblazers across entertainment, business, and fashion,…
Source: WWD
The Art of the Perfect Fit: Why Your Bra Deserves a Second Look
In the world of lingerie, few garments carry as much historical weight as the brassiere—a piece that evolved from the restrictive corsets of the 19th century to the engineered marvels of today. Millie Major, senior design manager at Curvy Kate—a brand celebrated for championing…
Source: Lenta.RU
From Corsets to Custom Implants: Amanda Ivanelli and the Evolution of the Postpartum Body
In an era where the lingerie industry has evolved from whalebone corsets to seamless wireless bras, influencer Amanda Ivanelli is doing what women have done for centuries: reshaping her silhouette. The 38-year-old mother of five recently documented her breast augmentation and…
Source: US Magazine
When Corsets Collide: Victoria’s Secret Battles a Billionaire’s Bid with History in the Balance
In the gilded halls of lingerie history, few names evoke as much cultural tension as Victoria’s Secret—once the empire of runway angels and push-up bras, now a company fighting to redefine its legacy. This month, the brand’s board has gone public with its reasons for rejecting…
Source: WWD
FIT’s Future of Fashion: Where the Body Becomes a Canvas—and a Confession
Last Monday, the Met Gala asked its guests to interpret the “Art of Fashion” through the lens of the body—a prompt that could have been lifted straight from a design school brief. And indeed, just days later, the Fashion Institute of Technology’s annual Future of Fashion…
Source: WWD
From Stiletto to Scent: Bai Lu Ascends as Jimmy Choo’s Global Fragrance Muse
Jimmy Choo, the house that built its reputation on sculptural heels and leather goods—think the iconic strappy sandals that defined 1990s red carpets—is turning up the volume on its fragrance portfolio. The brand has elevated Chinese actress Bai Lu from Asia-Pacific ambassador…
Source: WWD
The Athletic Revival: How the Track Short Became Summer’s Unexpected Muse
As the mercury rises, so does the collective memory of past summers spent wrestling with unforgiving denim and clingy linens. This season, however, a quieter revolution is taking place in wardrobes across the globe: the track short has emerged as the undisputed icon of ease.…
Source: US Magazine
From Lake Garda to the Leg: Oroblu’s Four-Decade Mastery of the Sheer and the Sculpted
In the lingerie museum of the mind, few artifacts speak as eloquently to the marriage of engineering and elegance as a fine pair of tights. For nearly forty years, Oroblu—born in the hosiery heartland near Lake Garda, Italy—has been refining that very union. While the brand’s…
Source: LingerieBriefs
The Lingerie Museum Interprets: Barbra Streisand’s Sheer Scaasi and the Art of Unveiling
When Barbra Streisand accepted the Best Actress Oscar in 1969, she did so in a gown that would become a landmark in the history of intimate apparel’s public debut. Designed by Arnold Scaasi—a couturier who, like the corsetieres of old, understood the power of structure and…
Source: WWD
A New Layer of Leadership: ATM Taps Industry Veteran Jim Kuerschner as President
In the ever-evolving world of elevated essentials, ATM—the label known for its signature slub jersey and understated luxury—is writing its next chapter. Following its acquisition by Steven Madden in late 2024, founder Tony Melillo has been meticulously refining the brand’s…
Source: WWD
A Study in Structure: Katie Holmes Channels the Corset’s Legacy at Bulgari
When Katie Holmes stepped out in New York this week, she traded her recent streamlined suiting for a silhouette that whispers of a bygone era—the sculptural Sitara dress from Adam Lippes’ fall 2026 collection. The black gown features a wide, padded neckline that wraps…
Source: WWD
From Starfish to Sequins: Why the Mermaid Aesthetic Is Making Waves This Summer
Every summer, a sartorial theme emerges that captures the collective imagination. This year, it’s the mermaid—a creature of myth that has long been a muse for lingerie and fashion designers alike. The trend gained momentum when Swedish pop star Zara Larsson performed at…
Source: WWD
From Corsets to Circularity: Retailers Rewrite Fashion’s Second Life
At the recent Textiles Recycling Expo in Charlotte, N.C., a coalition of industry leaders argued that retailers must become the driving force behind textile circularity. For The Lingerie Museum, which chronicles how intimate apparel has evolved from whalebone corsets to modern…
Source: WWD
From Reem Acra to Chanel: Tracing Kristen Stewart’s Lingerie-Inspired Silhouettes at Cannes
The Cannes Film Festival has long served as a cultural barometer for red-carpet daring, and few have navigated its shifting tides with more deliberate subversion than Kristen Stewart. Since her first appearance in 2012, the actress and filmmaker has used the Croisette as a stage…
Source: WWD
When the Louvre Meets Lingerie: Marine Serre’s Archival Alchemy
The Louvre has long been a temple of draped silks and sculpted forms—so perhaps it was only a matter of time before its hallowed halls crossed paths with the world of intimate apparel. Marine Serre, the Parisian designer known for her crescent-moon motifs and upcycled futurism,…
Source: WWD
The Collector’s Obsession: When Lingerie Becomes Trophy
In Takasaki, Japan, police recently arrested 37-year-old Hideaki Matsumoto, an unemployed man who confessed to stealing approximately 90 women’s panties and bras from neighbors’ outdoor drying lines since last summer. His explanation? “I am interested in women’s underwear.” The…
Source: Lenta.RU
From Calvin Klein to the Amazon: Francisco Costa’s Costa Brazil Opens a New York Sanctuary
In a retail landscape where pop-ups often vanish before their scent fades, Costa Brazil has planted roots. The skin care and fragrance brand, helmed by Francisco Costa—the former creative director of Calvin Klein womenswear, a house that revolutionized minimalism in the…
Source: WWD
Sardinia’s Caraluna Weaves a Summer Tapestry of Italian Craft and Collaboration
As the Mediterranean sun beats down on Sardinia’s rugged coastline, the Due Lune Puntaldia Resort & Golf retreat enters its busiest season. Yet its retail arm, Caraluna—a concept store launched last year by Carolina Fumagalli—is proving equally restless, orchestrating a series…
Source: WWD
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