Bout de Souffle

Bout de Souffle is a small Paris lingerie label, recorded in this encyclopedia as founded in 2019 and sold direct to consumers. Its range on file is bras and panties. No founder, company registration, website or press coverage could be matched to it, so this entry keeps to the record and to the one thing about the brand that is beyond doubt: its name.

Named after Godard's Breathless

"A bout de souffle" means "out of breath". It is the French title of Jean-Luc Godard's first feature, released in English as "Breathless", which premiered in Paris on March 16, 1960. Jean-Paul Belmondo played a small-time car thief and Jean Seberg the American student he falls for. The jump cuts and handheld camera made it one of the founding films of the French New Wave, and it drew more than two million viewers on its first French run.

What the founders meant by the reference is not on record.

What is not known

Earlier versions of this page credited the label with French-made production, lace trims and a neutral palette. None of that could be confirmed, and it has been removed. A Paris newcomer in bras and briefs competes with houses such as Chantelle and Simone Perele, and a direct-to-consumer brand of this size can trade for years without leaving a public trace. Catalogs or labels from Bout de Souffle would let this entry grow.

Last updated October 7, 2026