Myla

Myla is a London luxury lingerie label, dated in this encyclopedia's records to 1999, that made bras and lingerie sets and advertised with well-known models. Its founders are not named in any public source found, and its website, myla.com, now shows only the brand name and a single image, with no shop and no history.

Campaigns with Lydia Hearst and Sarah Stephens

The firmest evidence of Myla's standing comes from the models who worked for it. The American model Lydia Hearst lists MYLA Lingerie among her advertising campaigns, in a client list that also includes Prada, Louis Vuitton and Alexander McQueen. The Australian model Sarah Stephens names Myla among the lingerie brands she has worked for, alongside Honey Birdette, La Senza and Agent Provocateur. Neither biography dates the Myla work.

What was cut

The previous version of this page described a Mayfair flagship, silk from "the finest European mills" and couture-level construction. None of it could be confirmed, and it is gone. The founding year and London base come from this museum's own records and are kept because nothing contradicts them.

Myla belongs to the wave of London luxury lingerie that followed Agent Provocateur's 1994 Soho opening and included Coco de Mer in 2001. Unlike those two, it left no company history behind. Today its domain is still registered, and it sells nothing.

Last updated October 7, 2026