Vivienne Lingerie

Vivienne Lingerie is a Moscow lingerie brand, listed in this encyclopedia's records as a direct-to-consumer label founded in 2010. The record gives bras, briefs and matching sets as its range, a mid-market price and an extended size run, under the tagline "modern Russian intimates". No website, founder, company filing or trade press report could be found to confirm any of it.

Claims removed

Older versions of this page called Vivienne one of Russia's first digitally native lingerie labels and an early champion of inclusive sizing. Those claims had no source and have been cut, along with a long passage on Russian e-commerce that said more about the Wildberries marketplace than about this brand.

Not to be confused with

"Vivienne" is a common name for lingerie shops and salons across Europe, which makes the label hard to trace. It has no link to the British designer Vivienne Westwood, whose corsetry is a separate story.

In the Russian market of 2010, a new Moscow brand would have competed with imported European lines at the top end and with regional makers such as the Minsk company Milavitsa, which runs more than 300 stores in Russia. Where Vivienne actually sat, and whether it still trades, is unknown.

Last updated October 7, 2026