Notable Pieces
Eva Herzigová; Ellen von Unwerth photography; Trevor Beattie/TBWA creative; V&A Museum exhibit; $50M free publicity
Wonderbra · 1994
One of the most iconic advertising campaigns in history. Developed by Trevor Beattie at TBWA/London, photographed by Ellen von Unwerth, featuring Eva Herzigová. The poster generated $50 million in free publicity for a $25 million product line. Featured at the V&A Museum and voted #10 in the "Poster of the Century" contest.
Eva Herzigová; Ellen von Unwerth photography; Trevor Beattie/TBWA creative; V&A Museum exhibit; $50M free publicity