Sofia Vergara

Colombian-American actress Sofia Vergara co-founded EBY, an American underwear company, with the social entrepreneur Renata Black, and the business went live in September 2017 as a subscription service for seamless panties. A share of every sale goes to the Seven Bar Foundation, a New York nonprofit that funds small loans for women starting businesses.

A charity lingerie show in 2010

Vergara was born on July 10, 1972, in Barranquilla, Colombia, and became a naturalized United States citizen. Her route into underwear ran through a fundraiser. Black's Seven Bar Foundation used lingerie runway shows to pay for microfinance, and in October 2010 it staged Lingerie New York at Cipriani 42nd Street. Vergara was the host. The night raised more than $200,000.

That partnership became a company seven years later. The three letters of EBY are the initials of a motto that credits the customer with paying for each loan.

Three pairs for $48

At launch EBY sold one product on a schedule. Members chose thongs, cheekies, briefs or a mix, picked neutrals, solids or prints, and received three pairs every three months for $48, about $16 a pair. Monthly plans followed, and sizes ran from XS to 4X. Ten percent of net sales went to Seven Bar, whose loans ranged from about $80 to $2,600 and were lent again as borrowers repaid.

In launch coverage Vergara's pitch was about convenience: nobody should need to leave the house to buy underwear.

Sofia Vergara's no-slip-grip panties

The product claim was a patented flocking treatment the company calls "no-slip-grip," a soft textured finish on the inside edges meant to keep the garment in place without a silicone band. The garments are knitted without bulky side seams in the style now sold as the seamless brief, and the range covered the thong, brief, bikini and boyshort before adding bralettes.

The 2021 funding round

In August 2021 EBY announced a $6 million Series A led by Colt Ventures of Dallas. The company said it had passed 10,000 five-star reviews in under three years, and the 10 percent donation remained part of the model.

Intimates at Walmart

EBY is not her only underwear venture. Since 2019 Vergara has put her name to several product lines at Walmart, among them jeans, jewelry, home goods and an intimate apparel line. The two businesses sit at opposite ends of the market. EBY is a direct-to-consumer subscription built around a charity, while the Walmart range is a licensed celebrity line sold through the largest retailer in the United States.

Last updated October 7, 2026