Frederick's of Hollywood

Frederick's of Hollywood · 1946

Black Lingerie Launch

Frederick Mellinger's original mail-order catalog (as Frederick's of Fifth Avenue) offered racy black bras and panties embellished with lace and appliqués — shocking at a time when white and nude were the only "acceptable" lingerie colors.

Black Lingerie Launch

Notable Pieces

First black bras and panties; lace and appliqué embellishments; mail-order catalog debut

Back to Frederick's of Hollywood