The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion — trends, business, culture, and innovation.
Panache’s Fall Palette: Jewel Tones and 90s-Inspired Plunges
Panache is embracing the season with a burst of color, introducing new shades across its Allure and Heidi collections. The Allure Demi Balcony Bra now comes in Turquoise, offering a vivid pop of color with a shelf-inspired neckline and wide-set straps that frame the décolletage.…
Source: LingerieBriefs
Skims x Tangle Teezer Brushes Return After Selling Out in Three Hours
The limited-edition Skims x Tangle Teezer hair brushes, which debuted last October and sold out on the Skims website in just three hours, are now back in stock. The collection features four colorways, each designed for a specific hair type or texture. The Clay shade suits…
Source: WWD
Guess Intimates and Sleepwear to Hit Market for Spring 2027
Vandale Industries is set to introduce its Guess intimates and sleepwear collections this week, targeting spring 2027 retail sales. The product range spans bras, panties, corsets, sleepwear sets, chemises, and robes. Paul Marciano, cofounder and chief creative officer of Guess,…
Source: WWD
Alo Enters China with Tmall-Exclusive Online Launch
Alo has kicked off its e-commerce push in China with a launch exclusively on Tmall, capitalizing on the country's renewed interest in athleisure. The online store went live on Monday with more than 300 products available for preorder ahead of its official opening on…
Source: WWD
Anne Hathaway Puts a High-Fashion Spin on Maternity Style in Custom Prabal Gurung
Anne Hathaway brought a sculptural, high-low twist to maternity dressing at Sunday night's premiere of "The End of Oak Street" in Burbank, Calif. The Oscar winner wore a custom Atelier Prabal Gurung halter top with a cascading train, made from celestial-blue and vivid-crimson…
Source: WWD
Choosing Everyday Shapewear: A Buyer’s Guide to Comfort and Smoothing
Selecting shapewear for daily wear can be overwhelming, with bodysuits, high-waist briefs, shorts, and tummy shapers all vying for attention. The key is understanding that these garments are not about weight loss. Instead, they are designed to support, smooth the silhouette, and…
Source: Clovia Blog
Everyday Panty Guide: Finding the Right Fit, Coverage and Comfort
A quick look inside most underwear drawers reveals a mix of panty styles, often collected without much planning. This guide breaks down the main cuts to help you choose deliberately rather than grabbing whatever is on top. For daily wear, comfort is key. A good waistband lies…
Source: Clovia Blog
FIT Museum Doll Exhibit Explores Fashion's Tiny Muse
The Museum at the Fashion Institute of Technology is set to open a new exhibit on Sept. 16, running through Jan. 3, that looks at the long-standing link between dolls and fashion across the 20th and 21st centuries. Curated by Dr. Colleen Hill, the show features over 170 objects,…
Source: WWD
Best Bras for Pear-Shaped Bodies: A Fit and Style Guide
A pear-shaped body means your shoulders and bust are narrower than your hips and thighs, a common body type among Indian women. The goal for innerwear is to add visual volume and lift to the upper body, balancing the silhouette. Look for bras that provide lift and shape, such…
Source: Clovia Blog
Seamless vs. Regular Panties: Choosing the Right Style for Your Outfit
A glimpse in a shop window while wearing a fitted dress can reveal two faint lines across the hips—a small but confidence-shaking detail. Seamless panties were designed to prevent this, while regular panties still hold their own for everyday wear. The choice isn't about which is…
Source: Clovia Blog
Lingerie Museum Exhibit: Everyday Bras That Won't Break the Bank
A new guide highlights budget-friendly bra options priced at Rs. 499 or less, focusing on comfort and practicality for daily wear. The advice comes from Clovia, a brand known for affordable intimate apparel, and addresses a common frustration: bras that lose their shape or cause…
Source: Clovia Blog
How Helen Masters Is Rebuilding the Bra Industry for Breast Cancer Survivors
For two decades, Helen Masters has worked across the lingerie world, running Pudding Lingerie, a consultancy that started as a UK retail business twelve years ago before evolving into its current form. Her focus has always been on helping women find that perfect-fitting bra, but…
Source: LingerieBriefs
Top Sports Bras for Larger Busts, According to a New Roundup
A recent product roundup highlights sports bras designed for people with large chests, focusing on support, comfort, and fit for various workout intensities. The guide, originally published by WWD, notes that finding a suitable bra can be as challenging as the exercise itself,…
Source: WWD
Socks Steal the Show at Copenhagen Fashion Week
At the spring 2027 shows in Copenhagen, street-style crowds turned hosiery into the boldest accessory of the week, according to photographer Sarah Treacher's images for WWD. Knee-high socks paired with ballet flats, scrunched gray crews poked out of patent slingbacks, and…
Source: WWD
Victoria’s Secret PINK Friday Sale Returns With $25 Bras and Nostalgic Y2K Finds
Victoria’s Secret’s biggest sale of the year is back for one weekend only. Running through Aug. 11, the PINK Friday Sale 2026 brings discounts on bestsellers like bras, leggings, and loungewear, plus limited-edition launches and new arrivals. The event also marks the return of…
Source: E Online!
Bold Color Looks Set to Dominate Fall Fashion, From Copenhagen to the Red Carpet
As summer winds down, fall’s early fashion signals point to vibrant color. At Copenhagen spring 2027 fashion week, attendees leaned into bold colorways and contrasting shades, with jewel tones like royal blue and ruby red creating statement-making moments. Warmer, autumnal tones…
Source: WWD
Stockouts Are Already Expensive—and AI Shopping Raises the Stakes
Retail stockouts are a costly affair, and a new study says the bill is about to grow. The report by Katana, which tracked 375 product brands across Shopify, Amazon and other sales channels, found that a typical brand loses about $21,000 a year when top products are unavailable.…
Source: WWD
Can On Holding Win Back Investor Confidence With Its Q2 Earnings?
When On Holding AG reports second-quarter earnings on Tuesday, investors will be watching closely after a rocky 2026 so far. Shares opened the year in the $47-to-$50 range but have traded between $35 and $37 since late March, when the company disclosed that CEO Martin Hoffman…
Source: WWD
How AI Bra Fit Tools Are Taking the Guesswork Out of Online Lingerie Shopping
It’s a familiar online lingerie ritual: add the same bra in three sizes, hope one works, and plan to return the other two. Without a fitting room, a size chart only goes so far. It gives numbers, but it doesn’t explain why a band rides up, a cup gaps, or why one style feels…
Source: Clovia Blog
Nightwear for Every Decade: Clovia’s Playful to Polished Picks
Clovia’s decade-by-decade nightwear guide starts with a simple thought: what feels good at bedtime can change as life does. Playful prints may win in your twenties, while polished sets and practical details can grow more appealing in your thirties. For forties and beyond, soft…
Source: Clovia Blog
Six Women’s Nightwear Sets to Pack for a Trip
Planning a trip? What to pack for sleep can easily become a last-minute scramble. Clovia suggests leaving the old college T-shirt at home and choosing something comfortable, cute and made for bedtime. These nightwear sets are designed for hotel rooms, slow mornings, movie…
Source: Clovia Blog
New Nike x Skims Sports Set Slammed Online: 'They Really Hate Women'
Nike and Skims — the lingerie brand founded by American TV star and entrepreneur Kim Kardashian — have launched a new sports uniform collection and immediately faced online criticism, including the comment “They really hate women.” Critics filled Kardashian’s Instagram page…
Source: Lenta.RU
Caramì: The Florentine Brand Bringing Italian Craft to Every Wardrobe Category
Caramì was founded a decade ago by Florentine sisters Carlotta and Camilla Castrucci. The lingerie and lifestyle brand aims to make women feel comfortable and elegant in almost any setting, from workouts to beach days to lounging at home. Camilla leads product development and…
Source: LingerieBriefs
Revolutionary Yarn Unveiled: A Game-Changer for Sustainable Lingerie
Imagine a world where lingerie is not only comfortable and stylish but also kind to the planet. Thanks to a breakthrough by engineers at MIT, that vision is one step closer to reality. They've created a recyclable elastic yarn that matches the stretch and strength of spandex, a…
Source: WWD
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