The Library

Articles & Guides

87 articles on lingerie history, types, fabrics, and style

Exhibits6

Deep dives into the moments that shaped intimate fashion

The Bikini Story: Reard, the Molitor Pool and the Bans

The Bikini Story: Reard, the Molitor Pool and the Bans

Paris, July 5, 1946: four triangles of cloth, a Casino de Paris dancer and a name borrowed from an atom bomb test. How the bikini went from banned to ordinary.

4 min readRead →
How World War II Changed Women's Underwear

How World War II Changed Women's Underwear

Rationed silk, nylon, rubber and steel, coupon books, factory dress codes and parachute contracts: what the Second World War did to bras, girdles and stockings.

4 min readRead →
The Nylon Riots of 1945 and 1946: Stockings and Crowds

The Nylon Riots of 1945 and 1946: Stockings and Crowds

DuPont's nylon stockings sold out on day one in 1940, vanished into parachutes in 1942 and came back to lines of 40,000. The nylon riots, dated and checked.

4 min readRead →
The Corset: 400 Years From Pair of Bodys to Runway

The Corset: 400 Years From Pair of Bodys to Runway

From Elizabeth I's 1603 stays to the steel eyelet, the Rational Dress Society and the 1917 steel appeal: how the corset rose, tightened and fell.

5 min readRead →
The Bra-Burning Myth: Atlantic City, September 1968

The Bra-Burning Myth: Atlantic City, September 1968

About 200 women, a live sheep and a Freedom Trash Can. What happened at the 1968 Miss America protest, and how 'bra burners' entered the language.

4 min readRead →
Victoria's Secret: The Rise, the Fall and the Return

Victoria's Secret: The Rise, the Fall and the Return

From a Palo Alto boudoir in 1977 to a $7.78 billion peak, a cancelled show and a 2021 spin-off: the dated history of Victoria's Secret.

5 min readRead →

Bra Guides18

Compare bra types, find the right style

Bra Types Guide: 18 Styles From Least to Most Structure

Bra Types Guide: 18 Styles From Least to Most Structure

Eighteen bra types ordered on one scale, from stick-on cups to a steel-boned corset, with what each is for and which compares most closely with it.

4 min readRead →
Backless Bra vs Adhesive Bra: Low Band or No Band at All

Backless Bra vs Adhesive Bra: Low Band or No Band at All

A backless bra drops its band to the waist with an extender. An adhesive bra has no band at all. How low the back of the dress goes decides which one works.

4 min readRead →
Minimizer vs Full Cup: Same Coverage, Different Shape

Minimizer vs Full Cup: Same Coverage, Different Shape

Both enclose the whole breast. A full cup lifts it forward; a minimizer spreads it wider and flatter to reduce projection by up to about an inch.

4 min readRead →
Adhesive Bra vs Strapless Bra: Stick-On Cups or a Firm Band

Adhesive Bra vs Strapless Bra: Stick-On Cups or a Firm Band

An adhesive bra is two cups held on by medical-grade glue. A strapless bra is a full bra that grips with its band. The back of the dress decides between them.

4 min readRead →
Bralette vs Wireless Bra: Soft Fabric or Structure Without Wire

Bralette vs Wireless Bra: Soft Fabric or Structure Without Wire

Every bralette is wire-free, but not every wire-free bra is a bralette. The difference is whether the cups and band are built to hold a shape.

3 min readRead →
T-Shirt Bra vs Full Cup: Smooth Finish or Full Coverage

T-Shirt Bra vs Full Cup: Smooth Finish or Full Coverage

A T-shirt bra is defined by its smooth face, a full cup by how much of the breast it holds. They can overlap, and knowing why helps you buy the right one.

4 min readRead →
Halter Bra vs Convertible Bra: One Neck Loop or Many Options

Halter Bra vs Convertible Bra: One Neck Loop or Many Options

A halter bra hangs from the neck and does one job. A convertible bra has detachable straps that can be routed as a halter and several other ways.

4 min readRead →
Racerback vs Front-Closure Bra: Straps vs Fastening

Racerback vs Front-Closure Bra: Straps vs Fastening

One term describes where the straps go, the other where the bra fastens. They often appear on the same bra, which is why they get confused.

4 min readRead →
Longline Bra vs Bustier vs Corset: Where Bras End

Longline Bra vs Bustier vs Corset: Where Bras End

All three reach below the bust. The longline is a bra with a deep band, the bustier a short boned bodice, the corset a laced garment built to reshape the waist.

4 min readRead →
Plunge vs Balconette: Two Low-Cut Bras, Two Necklines

Plunge vs Balconette: Two Low-Cut Bras, Two Necklines

A plunge drops at the center into a V. A balconette cuts straight across and spreads to the sides. Match the bra to the line of the neckline.

3 min readRead →
Full Cup vs Demi Cup: How Much Coverage, and Why It Matters

Full Cup vs Demi Cup: How Much Coverage, and Why It Matters

A full cup encloses the whole breast. A demi stops partway up and leaves the top open. That one line changes support, shape and what you can wear on top.

3 min readRead →
T-Shirt Bra vs Push-Up: Even Padding or Angled Padding

T-Shirt Bra vs Push-Up: Even Padding or Angled Padding

Both are padded, but for opposite reasons. A T-shirt bra uses even foam to disappear under clothes; a push-up uses a wedge of foam to change the shape.

4 min readRead →
Strapless Bra vs Bandeau: Engineered Grip or a Band of Fabric

Strapless Bra vs Bandeau: Engineered Grip or a Band of Fabric

Neither has shoulder straps. A strapless bra replaces them with wire, cups and a gripping band. A bandeau is a stretch tube that relies on tension alone.

3 min readRead →
Underwire vs Wireless Bra: Support, Comfort and History

Underwire vs Wireless Bra: Support, Comfort and History

An underwire bra shapes each cup around a rigid arc. A wireless bra does it with fabric, seams and band. Here is what that difference means in daily wear.

4 min readRead →
Sports Bra vs Bralette: Built for Impact or Built for Rest

Sports Bra vs Bralette: Built for Impact or Built for Rest

Both skip the underwire, and that is where the resemblance ends. A sports bra is engineered to stop movement; a bralette is designed to barely be felt.

4 min readRead →
Bralette vs Triangle Bra: How the Two Categories Overlap

Bralette vs Triangle Bra: How the Two Categories Overlap

A bralette is defined by having no structure. A triangle bra is defined by the shape of its cups. Most triangle bras are bralettes, but not the other way round.

4 min readRead →
Balconette vs Demi Cup: Straight Edge or Heart-Shaped Cup

Balconette vs Demi Cup: Straight Edge or Heart-Shaped Cup

Both leave the upper breast open, but a balconette cuts straight across and lifts up, while a demi curves and pushes in. The top edge gives it away.

4 min readRead →
Push-Up vs Plunge Bra: Padding Versus a Low Center Gore

Push-Up vs Plunge Bra: Padding Versus a Low Center Gore

A push-up moves tissue with angled padding. A plunge lowers the panel between the cups. Plenty of bras do both, which is where the confusion starts.

4 min readRead →

Panty Guides17

Compare panty styles, coverage, and cuts

Panty Coverage Spectrum: 13 Styles From G-String Up

Panty Coverage Spectrum: 13 Styles From G-String Up

Thirteen panty styles ranked from least to most coverage, from G-string to control brief, with what changes at each step and which to wear when.

4 min readRead →
Boyshort vs Full Brief: Coverage Down or Up

Boyshort vs Full Brief: Coverage Down or Up

A boyshort adds coverage down the thigh; a full brief adds it up to the waist. Five everyday situations and which of the two wins each one.

4 min readRead →
G-String vs Tanga: String Back or Small Brief

G-String vs Tanga: String Back or Small Brief

A G-string is a front panel on strings; a tanga is a small brief with a real back panel and narrow sides. Where each sits on the coverage scale.

4 min readRead →
High-Waist Brief vs Control Brief: Rise vs Compression

High-Waist Brief vs Control Brief: Rise vs Compression

A high-waist brief is defined by height; a control brief by compression. Most control briefs are high-waisted, but most high-waist briefs do not shape.

4 min readRead →
Bikini Brief vs Bikini Bottom: Underwear or Swimwear

Bikini Brief vs Bikini Bottom: Underwear or Swimwear

A bikini brief is underwear in soft, absorbent fabric; a bikini bottom is lined swimwear built for chlorine and salt. What changes when they get wet.

4 min readRead →
Side-Tie vs Bikini Brief: Knots or Elastic

Side-Tie vs Bikini Brief: Knots or Elastic

A bikini brief has a continuous elastic waistband; a side-tie fastens with ties at each hip. Real ties vs decorative bows, and when each one makes sense.

4 min readRead →
Brazilian vs Cheeky: Sides Cut or Back Scooped

Brazilian vs Cheeky: Sides Cut or Back Scooped

A Brazilian trims the sides to a narrow band; a cheeky keeps full sides and scoops the back. How each is cut, how each wears, and how to choose.

4 min readRead →
Bikini Brief vs Seamless: Shape vs Construction

Bikini Brief vs Seamless: Shape vs Construction

A bikini brief is a cut; seamless is a way of making it, with knitted, bonded or laser-cut edges. How each behaves under clothes and in the wash.

4 min readRead →
Full Brief vs Control Brief: Comfort or Compression

Full Brief vs Control Brief: Comfort or Compression

A full brief is soft everyday underwear; a control brief is shapewear in compression fabric. How to tell them apart, from Lycra in 1958 to Spanx and Skims.

4 min readRead →
High-Waist Brief vs Full Brief: Where the Waistband Lands

High-Waist Brief vs Full Brief: Where the Waistband Lands

A full brief stops at the natural waist; a high-waist brief rises above the navel. A simple test, some 1920s history, and which one suits high-rise jeans.

4 min readRead →
Hipster vs Boyshort: The Leg Opening Tells You

Hipster vs Boyshort: The Leg Opening Tells You

A hipster has a curved leg opening; a boyshort cuts straight across the thigh like tiny shorts. What that changes for chafing, panty lines and comfort.

4 min readRead →
Bikini Brief vs Hipster: How Rise Sets Them Apart

Bikini Brief vs Hipster: How Rise Sets Them Apart

A bikini brief sits at the hip with a scooped leg; a hipster sits lower with a wide band and straighter leg. How to measure the difference yourself.

4 min readRead →
Cheeky vs Tanga: Same Look, Different Cut

Cheeky vs Tanga: Same Look, Different Cut

A cheeky scoops the back of a bikini brief; a tanga narrows the sides and shrinks the back. A quick test to tell them apart, and which one suits whom.

4 min readRead →
Cheeky vs Bikini Brief: Same Front, Different Back

Cheeky vs Bikini Brief: Same Front, Different Back

A cheeky leaves the lower seat bare; a bikini brief covers it edge to edge. How the back panels differ, where the bikini name came from, and when to wear each.

4 min readRead →
Tanga vs Brazilian: Narrow Sides or Narrow Back

Tanga vs Brazilian: Narrow Sides or Narrow Back

The tanga saves fabric at the back, the Brazilian at the sides. How to tell two of lingerie's most confused cuts apart when brands use both names.

4 min readRead →
Thong vs Tanga: Back Coverage and a Confusing Name

Thong vs Tanga: Back Coverage and a Confusing Name

A thong narrows to a strip at the back; a tanga keeps a small back panel and narrow sides. Why the name means thong in Spain and France.

4 min readRead →
Thong vs G-String: The Back Strip Decides

Thong vs G-String: The Back Strip Decides

A thong has a narrow fabric strip at the back; a G-string has a cord or string. How to tell them apart, where each came from, and which to wear.

4 min readRead →

Fabric Guides12

Compare lingerie fabrics and materials

Lingerie Fabric Guide: 11 Fabrics Compared by Property

Lingerie Fabric Guide: 11 Fabrics Compared by Property

Lace, mesh, tulle, satin, cotton, jersey, microfiber, chiffon, velvet, embroidered and vinyl compared on sheerness, stretch, shine and warmth, with the pairs people confuse.

4 min readRead →
Jersey Knit vs Microfiber: Weft Knit or Warp Knit

Jersey Knit vs Microfiber: Weft Knit or Warp Knit

Both stretch, but jersey is a weft knit that can ladder and curl, while lingerie microfiber is a run-resistant warp-knit tricot. How that shows up in fit, feel and washing.

4 min readRead →
Mesh vs Embroidered: Plain Net or Net With Stitched Design

Mesh vs Embroidered: Plain Net or Net With Stitched Design

Embroidered lingerie fabric is usually mesh or tulle with thread added. What the stitching does to stretch, feel and price, and how to spot it when a listing just says mesh.

4 min readRead →
Microfiber vs Satin: Fiber Size Against Weave

Microfiber vs Satin: Fiber Size Against Weave

Microfiber is a fiber size and satin is a weave, so the two can overlap. The lamp and fingertip tests, and when to pick shine over a fabric that disappears.

4 min readRead →
Satin vs Velvet: Flat Gloss Against Plush Pile

Satin vs Velvet: Flat Gloss Against Plush Pile

Satin reflects light in a sharp band; velvet glows from a cut pile. How velvet is woven face to face, the four velvet variants in lingerie, and when each one makes sense.

4 min readRead →
Tulle vs Chiffon: Sheer Net or Sheer Weave

Tulle vs Chiffon: Sheer Net or Sheer Weave

Tulle is sheer because it is full of holes; chiffon is sheer because its threads are so fine. Why one holds a shape and the other drifts, and where each fits in lingerie.

4 min readRead →
Cotton vs Microfiber Underwear: Breathable or Invisible

Cotton vs Microfiber Underwear: Breathable or Invisible

Cotton breathes and absorbs; microfiber stays thin, smooth and quick to dry. A seven-point scorecard, what microfiber really means, and why the best of it has a cotton gusset.

4 min readRead →
Cotton vs Jersey Knit: Fiber Name or Fabric Structure

Cotton vs Jersey Knit: Fiber Name or Fabric Structure

Cotton is a fiber and jersey is a knit, so most cotton underwear is both. The one-pull test, a fiber-by-structure grid, and how jersey got out of the underwear drawer.

4 min readRead →
Satin vs Chiffon: Glossy Opaque Weave or Sheer Crepe

Satin vs Chiffon: Glossy Opaque Weave or Sheer Crepe

Same fibers, opposite results. Satin floats its yarns for shine and coverage; chiffon twists them for a sheer, grainy float. Where each belongs in nightwear.

4 min readRead →
Mesh vs Tulle: Two Lingerie Nets, Two Different Jobs

Mesh vs Tulle: Two Lingerie Nets, Two Different Jobs

Both are nets. Mesh is the coarse, strong one that holds a bra together; tulle is the fine one that almost disappears. Four tests that work better than hole shape.

4 min readRead →
Lace vs Embroidered Fabric: Built Pattern or Stitched On

Lace vs Embroidered Fabric: Built Pattern or Stitched On

Lace is made pattern and net in one pass; embroidery is stitched onto a finished net. The reverse-side test, and why some guipure lace is really embroidery.

4 min readRead →
Lace vs Mesh: How to Tell Them Apart in Lingerie

Lace vs Mesh: How to Tell Them Apart in Lingerie

Lace makes a picture with its holes; mesh repeats one plain grid. How each is made, where each sits on a bra, and the window test that settles it.

4 min readRead →

How-To Guides5

Fit, care and how to wear it

Silk Pajamas vs Lingerie as a Gift: Size, Silk, Care

Silk Pajamas vs Lingerie as a Gift: Size, Silk, Care

Which gift survives a wrong guess: how pajamas and lingerie are sized, what momme weight and mulberry silk mean, washing labels, and when lingerie is appropriate.

5 min readRead →
How to Buy Lingerie as a Gift Without Knowing Her Size

How to Buy Lingerie as a Gift Without Knowing Her Size

Read the label on a bra she wears, use sister sizes carefully, choose pieces that forgive a wrong guess, and keep a gift receipt with the hygiene seal intact.

5 min readRead →
Honeymoon Lingerie Guide: What to Pack, Fabrics, Care

Honeymoon Lingerie Guide: What to Pack, Fabrics, Care

What lingerie to pack for a honeymoon: fibers that cope with heat, why the robe matters most, how to pack molded cups, and how to wash silk in a hotel sink.

5 min readRead →
Lingerie Gift Sets Explained: Two, Three and Robe Sets

Lingerie Gift Sets Explained: Two, Three and Robe Sets

What a lingerie set includes, what makes a three-piece, how robe sets work, and why boxed sizes and separates fit differently. A guide for gift buyers.

5 min readRead →
How to Wear a Corset for Halloween: Fit, Lacing, Costumes

How to Wear a Corset for Halloween: Fit, Lacing, Costumes

Overbust or underbust, how to measure, how to lace yourself in with the bunny ears, how long to wear it, and six Halloween costumes built on a corset.

5 min readRead →

History9

Where a garment, a tradition or a costume came from

Red Underwear on New Year's Eve: What the Tradition Really Is

Red Underwear on New Year's Eve: What the Tradition Really Is

Why Italians and Spaniards wear red underwear on New Year's Eve, why Peru wears yellow, and what the Roman, medieval and Chinese origin stories can and cannot prove.

5 min readRead →
Christmas Lingerie History: Nylons, Catalogs, Fantasy Bras

Christmas Lingerie History: Nylons, Catalogs, Fantasy Bras

From "Nylons by Christmas" in 1945 to Victoria's Secret's holiday catalog, Fantasy Bras and a November runway: how lingerie became a Christmas gift.

5 min readRead →
Something Blue: The Rhyme, the Blue Garter, the Garter Toss

Something Blue: The Rhyme, the Blue Garter, the Garter Toss

The wedding rhyme first appears in 1871, the blue usually went on a garter, and the garter toss is a 1950s invention built on a 17th-century scramble.

5 min readRead →
Red Lingerie History: From Flannel Petticoats to Seduction

Red Lingerie History: From Flannel Petticoats to Seduction

How red underwear went from scarlet flannel petticoats and cheap synthetic dye to Christmas red girdles, Cosmopolitan advice and Lunar New Year luck.

5 min readRead →
Bridal Lingerie History: From Trousseau to White Sets

Bridal Lingerie History: From Trousseau to White Sets

How the trousseau, Queen Victoria's white gown and half-dozens of chemises became the bridal set: chemises, Lucile nightdresses, garters and today's capsules.

5 min readRead →
Fishnet Stockings History: Music Hall, Punk, Halloween

Fishnet Stockings History: Music Hall, Punk, Halloween

From a 1912 trade notice to showgirls, Bettie Page, ripped punk tights and the Halloween costume: where fishnet stockings came from, and why nobody knows who invented them.

5 min readRead →
Playboy Bunny Costume History: Who Really Designed It

Playboy Bunny Costume History: Who Really Designed It

Ilse Taurins's idea, a merry widow corset in rayon satin, Zelda Wynn Valdes's New York suits, Steinem's 1963 expose and a registered trademark.

5 min readRead →
Halloween Lingerie: How Corsets Became Costumes

Halloween Lingerie: How Corsets Became Costumes

From crepe-paper costumes and the 1974 Greenwich Village parade to Leg Avenue's cat ears and Yandy's topical costumes: how lingerie took over Halloween.

5 min readRead →
Black Lingerie History: From Mourning to Seduction

Black Lingerie History: From Mourning to Seduction

How black underwear moved from Victorian mourning to Belle Epoque silk, Chanel's 1926 dress, Frederick's 1946 catalog and Agent Provocateur's Soho shop.

5 min readRead →

Trends20

What the runways and the brands are doing this year

Spring/Summer 2027 Runway Lingerie in Milan and Paris

Spring/Summer 2027 Runway Lingerie in Milan and Paris

Show by show, how bras, slips, lace and sheer layers appeared at Fendi, Prada, Marni, Ferragamo, La Perla, Chloe and Miu Miu for Spring/Summer 2027.

5 min readRead →
Marks & Spencer Lingerie 2027: Coco de Mer and Silk

Marks & Spencer Lingerie 2027: Coco de Mer and Silk

Marks & Spencer lingerie for 2027: the 24-piece Coco de Mer collaboration, lace on the centenary runway, Autograph silk sleepwear and a new route into Europe.

4 min readRead →
Hunkemöller 2027: 140 Years, Archive Corsets and New Stores

Hunkemöller 2027: 140 Years, Archive Corsets and New Stores

Hunkemöller turned 140 in 2026 with an archive collection, a Tess van Zalinge collaboration, 200 refitted stores and a robotic warehouse. What that means for 2027.

4 min readRead →
Calvin Klein Underwear 2027: Custom Lift and the Logo Band

Calvin Klein Underwear 2027: Custom Lift and the Logo Band

Calvin Klein Underwear heads into 2027 with the Perfectly Fit Custom Lift bra, a Teyana Taylor campaign and a Spring 2027 runway full of slips. The facts, dated.

4 min readRead →
Eres 2027: Winter 2026 Lines, Muse Swimwear and Ivory Lace

Eres 2027: Winter 2026 Lines, Muse Swimwear and Ivory Lace

Eres's five Winter 2026 lines, from the cut-out Muse swimsuits to Porcelaine tulle lingerie, and what the 2026 press said about the Chanel-owned house.

4 min readRead →
Aerie 2027: Float Bras, Happy Booties and the No-AI Pledge

Aerie 2027: Float Bras, Happy Booties and the No-AI Pledge

Aerie grew 25% in the second quarter of 2026. Its new Float bras, a Happy Booties anniversary and the Realmakers creator program set up 2027.

4 min readRead →
Simone Perele 2027: Pink October, Fall-Winter 2026 and SMOON

Simone Perele 2027: Pink October, Fall-Winter 2026 and SMOON

Simone Perele's Pink October capsule for Ruban Rose, the five Fall-Winter 2026 lines, the Belle d'Ete summer and a period-pant tie-up with SMOON.

4 min readRead →
Agent Provocateur 2027: Irina Shayk and the Noir Turn

Agent Provocateur 2027: Irina Shayk and the Noir Turn

Agent Provocateur heads into 2027 with a Steven Klein campaign starring Irina Shayk and a year of latex, lace and corsets worn on stage by pop stars.

4 min readRead →
Wacoal 2027: New CEO, Glamorise and a Store Push

Wacoal 2027: New CEO, Glamorise and a Store Push

Wacoal 2027: a new Wacoal America CEO, the Glamorise purchase, outlet stores, new underwire lines in dark colors, and falling profit at the Kyoto parent.

5 min readRead →
Aubade 2027: Calida's Core Bet, New Lines and Falling Sales

Aubade 2027: Calida's Core Bet, New Lines and Falling Sales

Aubade sales fell 7.8% in the first half of 2026 as owner Calida sold Cosabella to focus on it. What that means, plus the new Eloge du Desir and Midnight Opera lines.

4 min readRead →

La Perla 2027: Collection 00 and the Bologna Restart

La Perla returned at Milan Fashion Week in September 2026 with Collection 00, a reopened online store and a Bologna factory that cannot keep up with demand.

4 min readRead →
Savage X Fenty 2027: Spring Lace, Satin and Cheetah

Savage X Fenty 2027: Spring Lace, Satin and Cheetah

Rihanna's label previewed a cherry-red, cheetah and corded-lace Spring 2027 range for January, while its former design chief now runs Victoria's Secret.

4 min readRead →
Intimissimi 2027: Cashmere Tops, Brown Lace and Iuman

Intimissimi 2027: Cashmere Tops, Brown Lace and Iuman

Intimissimi heads into 2027 with three fall 2026 campaigns, a new Milan flagship and a renamed men's line. Here is what the brand is pushing, with dates and sources.

4 min readRead →
Fleur du Mal 2027: Fleur du Sport and Lace Worn Out

Fleur du Mal 2027: Fleur du Sport and Lace Worn Out

Fleur du Mal launched its first activewear capsule in April 2026 and spent the year with its lace robes, sets and dresses worn on stage and out to dinner.

3 min readRead →
Skims 2027: 100 Stores, NikeSkims in Asia and a Designer Capsule

Skims 2027: 100 Stores, NikeSkims in Asia and a Designer Capsule

Skims aims for more than 100 stores by the end of 2027. London, San Antonio, Shanghai and Tokyo openings, the Ludovic de Saint Sernin capsule and more.

4 min readRead →
Lingerie Trends 2027: What the Runways and Reports Agree On

Lingerie Trends 2027: What the Runways and Reports Agree On

Five lingerie trends for 2027 that Milan and Paris runways and 2026 retail reports share, from the exposed bra to soft corsetry, plus what is fading.

7 min readRead →
Triumph International 2027: China Exit, Passports and Lace

Triumph International 2027: China Exit, Passports and Lace

Triumph left China, launched digital product passports, tested recycled stretch yarn and set a 63 percent emissions cut. What the lingerie group brings into 2027.

4 min readRead →
Chantelle 2027: 150 Years, Swimwear and the Archive Campaign

Chantelle 2027: 150 Years, Swimwear and the Archive Campaign

How Chantelle spent its 150th year: a decade-by-decade campaign, a sculpted swim line, Dillard's fitting days and six labels under one family studio.

4 min readRead →
Victoria's Secret 2027: Selman, Strapless and the LA Show

Victoria's Secret 2027: Selman, Strapless and the LA Show

The October 2026 Los Angeles show brought back the Fantasy Bra, a YouTube series picked a new Angel, and bras drove the sales. What Victoria's Secret is selling for 2027.

5 min readRead →
Bluebella 2027: US Warehouse, Survey and a Halloween Film

Bluebella 2027: US Warehouse, Survey and a Halloween Film

Bluebella goes into 2027 with a Pennsylvania warehouse for its biggest market, a 1,500-person sensuality survey and a Halloween film by Ivana Bobic.

4 min readRead →