Women'secret

Spain's Global Intimates Network

Spanish Foundations (1993)

Women'secret was founded in 1993 in Spain as part of the Tendam Group (formerly Grupo Cortefiel), one of Spain's largest fashion retail conglomerates. The brand was created to serve the intimate apparel and loungewear market with a combination of Spanish design sensibility, accessible pricing, and global retail ambition.

From its Spanish base, Women'secret built an extraordinary international retail network spanning over 600 stores across more than 60 countries — with particular strength in Southern Europe, the Middle East, Latin America, and North Africa.

The Accessible Fashion Model

Women'secret positioned itself as fashion-forward intimate apparel at accessible prices — not as cheap as fast fashion, not as expensive as premium brands. The sweet spot it occupied resonated with women who wanted stylish lingerie and loungewear without the price commitment of specialty brands.

Regional Strength

The brand developed particularly strong positions in markets where cultural modesty combined with fashion consciousness. In the Middle East, Women'secret became one of the leading lingerie retailers, offering products that balanced contemporary fashion with the market's specific preferences for coverage and modesty.

Product Breadth

Women'secret offered a comprehensive product range spanning lingerie, sleepwear, loungewear, swimwear, and accessories. The breadth of the collection, combined with the accessibility of its pricing, positioned the brand as a destination rather than a specialty shop — a place where women could address all of their intimate apparel needs in a single visit.