Yamamay · SS 2013

Spring 2013

Yamamay's Spring 2013 is the smallest season of the brand in our archive, with only 10 pieces. Seven of them are matching sets and three are bras, so the whole season reads as bra-and-brief pairs rather than a wardrobe. Our archive's image labels tag two of the bras as wire-free soft cups, and one piece reads as microfiber. Yamamay is an Italian chain founded in 2001, and this early record shows it selling coordinated underwear in a short, tight edit before its later seasons grew wider.