The new swimwear collection from Left on Friday, created with New Orleans’ Hotel Saint Vincent, is more than a seasonal launch. It reflects a long tradition where intimate apparel principles shape resortwear. The capsule, featuring styles like the Sunday Suit and HiHi Bottom, integrates the hotel’s distinctive marble print—a motif historically favored in boudoirs and loungewear for its connotations of luxury and decadence.
This partnership, orchestrated by Jenna Lyons and photographed by Cass Bird, draws a direct line to lingerie’s influence on modern design. Left on Friday, founded by former Lululemon executives, continues a lineage of brands like Vogue and Jantzen that, in the early 20th century, translated structured undergarment techniques into swimsuits that offered both support and style. Their focus on technical, flattering construction has precedent in the foundational garments of decades past.
The launch event at the 1861-built hotel, now meticulously restored, provides a fitting backdrop. It underscores how spaces of leisure and hospitality have long been stages for designs born from intimate apparel, blurring the lines between private dressing and public display. The collection is available via Left on Friday and at the Hotel Saint Vincent’s boutique, marking another chapter in swimwear’s enduring dialogue with its lingerie origins.
Originally reported by WWD