As the world of lingerie continues to evolve, recent findings from the NRDC have shed light on a significant reduction in PFAS levels in textiles, including those used in intimate apparel. This development is particularly noteworthy for brands like Lululemon, which has historically been a pioneer in athletic wear, and Speedo, a renowned swimwear manufacturer. Both of these companies have been at the forefront of innovation in their respective fields, with Lululemon emerging in the late 1990s as a leader in technical athletic apparel and Speedo dating back to the early 20th century with its foundational role in competitive swimwear. The decline in PFAS levels is a result of state legislation aimed at regulating the use of these chemicals in textile production. This shift towards safer, more sustainable manufacturing practices is a welcome change for the lingerie industry, where brands like Calvin Klein, known for its iconic underwear lines since the 1980s, and Victoria's Secret, a major player in the lingerie market since the 1970s, continue to shape the world of intimate apparel. As consumers become increasingly conscious of the environmental and health impacts of their purchasing decisions, the reduction in PFAS levels in textiles marks an important step forward for the industry, paving the way for a future where lingerie is not only beautiful and functional but also safe and sustainable.
Originally reported by WWD