Adidas is blurring the line between the gym and the street with a new Originals womenswear collection that mixes performance gear with everyday style. The line, announced exclusively this week, aims to give women pieces that work as hard during a workout as they do on a coffee run.
To front the campaign, Adidas tapped singer-songwriter Tate McRae, Argentine pop star Emilia Mernes, and volleyball standout Harper Murray. Each brings a different energy - McRae's edgy pop, Mernes' Latin flair, and Murray's athletic grit - reflecting the collection's dual purpose. The trio appears in campaign imagery wearing key pieces that blend retro Adidas silhouettes with modern, functional fabrics.
The collection itself spans everything from sleek leggings and sports bras to oversized jackets and relaxed joggers, all stamped with the iconic trefoil logo. Adidas says the line is designed for women who want to move seamlessly from a spin class to brunch without changing outfits. With this launch, the brand continues to push its Originals sub-label beyond mere nostalgia, proving that heritage can feel fresh - and functional - for a new generation.
Originally reported by WWD