Bubble, the fast-growing direct-to-consumer brand known for its playful skincare and body care products, has named Diana Rubin as its first-ever chief marketing officer. Rubin steps into the role at a pivotal moment as the company looks to scale its presence and deepen customer loyalty.
Rubin arrives with a résumé that reads like a who's who of prestige beauty. She previously held top marketing positions at Sol de Janeiro, where she helped turn the Brazilian body care brand into a cult favorite, and at Kiehl's, YSL Beauty, and Lancôme. Her experience spans both mass and luxury markets, giving her a sharp sense of how to build buzz without losing authenticity.
At Bubble, Rubin will oversee all brand strategy, creative campaigns, and consumer engagement. The company's founder noted that her track record of launching viral products and connecting with younger audiences made her the ideal fit. Rubin said she was drawn to Bubble's mission of making skincare fun and accessible, and she plans to bring the same energy that lit up her previous stops. "This is a brand that knows how to listen to its community," she said in a statement.
Originally reported by WWD