A new campaign from wellness brand Thorne, featuring Misty Copeland and Lana Condor, aims to dismantle taboos around perimenopause and libido. For a curator at The Lingerie Museum, this modern conversation resonates with a century of intimate apparel reflecting - and shaping - attitudes toward the female body. The campaign's focus on individualized experience mirrors a shift in design philosophy. Consider the foundational garment: the corset. For generations, brands like Warner's, founded in 1874, promoted standardized silhouettes, often ignoring personal comfort for a monolithic ideal. The modern movement toward bespoke fit and fabric technology, pioneered by innovators like Madame Cadolle in the late 19th century, began to acknowledge that women's bodies and needs are not uniform. Copeland's remarks on stripping down preconceived notions of wellness parallel the literal and figurative unbinding from restrictive garments. Her journey reflects a broader cultural maturation, where support is redefined from external constraint to internal nourishment. Similarly, Condor's candid discussion of libido and life transitions continues a thread woven through lingerie history - from the covert sensuality of a 1920s silk camisole to the overt empowerment of a 1990s Wonderbra. Intimate apparel has long been a private language for these very conversations. Thorne's public dialogue, while in a different sector, operates on the same principle: acknowledging personal change is not a flaw to be concealed, but a natural rhythm to be understood and supported, stitch by stitch.
Originally reported by WWD