A Russian influencer's attempt to squeeze into a corset from homegrown label Lime has ignited a firestorm online, with viewers venting frustration over the industry's baffling size standards. Elena Krupnik, who goes by @helmaerka on Instagram, posted a video trying on a size L corset after losing 10 kilograms. The garment, she showed, was loose across the chest yet brutally tight around the waist, leaving her stomach and sides bulging. The clip quickly drew hundreds of comments from shoppers who say they've hit a breaking point with modern sizing.
"You'd slide into a medium at Zara without a problem - don't let anyone tell you you're an XL," one user wrote. Another confessed, "I'm a plus-size woman who buys clothes in the U.S. Thank goodness, or I'd be walking around in a curtain." Others shared horror stories of trying on dresses that triggered claustrophobia, while many accused brands like Lime of consistently running small. The chorus of complaints underscores a growing disconnect between the numbers on the tag and the reality of bodies.
The backlash comes amid broader scrutiny of Russian fashion labels. In a separate incident last May, user @kseniachivkina sparked debate by posting price tags from premium brand 12 Storeez. For now, Krupnik's corset video serves as a viral reminder that sizing isn't just a number - it's a source of genuine frustration for shoppers who feel left out of the fit.
Originally reported by Lenta.RU