lingerieJune 27, 2026WWD

Denim's Influence on Intimate Apparel: A Lesson from Pitti Uomo and Milan

The recent men's fashion weeks in Florence and Milan, notably Pitti Uomo, showcased a dichotomy in denim trends, oscillating between the comfort of relaxed jeans and the bold statement of jorts. This dichotomy is reminiscent of the evolution of lingerie, where comfort and...

The recent men's fashion weeks in Florence and Milan, notably Pitti Uomo, showcased a dichotomy in denim trends, oscillating between the comfort of relaxed jeans and the bold statement of jorts. This dichotomy is reminiscent of the evolution of lingerie, where comfort and aesthetics have long been intertwined. Brands like Calvin Klein, which revolutionized the underwear industry in the 1980s with its minimalist and comfortable designs, have influenced not just intimate apparel but also streetwear. The comfort-driven approach to denim, as seen in the relaxed jeans trend, parallels the shift in lingerie towards more comfortable and practical designs, such as the soft, breathable fabrics used by brands like Eres, founded in 1968, which have been at the forefront of combining style with comfort. The boldness of jorts, on the other hand, reflects the daring and provocative nature of some lingerie designs, especially those from brands like La Perla, established in 1954, known for its exquisite and often daring pieces. The intersection of denim trends with the history of lingerie highlights the ongoing conversation between comfort, style, and societal norms in fashion. As we observe these trends, it's clear that the influence of denim on intimate apparel, and vice versa, is a dynamic and evolving dialogue that continues to shape the fashion industry.

Originally reported by WWD

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