lingerieJune 22, 2026WWD

Denim's Intimate Connection: How Leading Brands are Redefining Lingerie

The world of denim has long been intertwined with the evolution of lingerie. As leading brands like Guess, Gap, and Miss Me continue to push the boundaries of fashion, it's worth exploring their contributions to the realm of intimate apparel. Guess, founded in 1981 by the...

The world of denim has long been intertwined with the evolution of lingerie. As leading brands like Guess, Gap, and Miss Me continue to push the boundaries of fashion, it's worth exploring their contributions to the realm of intimate apparel. Guess, founded in 1981 by the Marciano brothers, has been a driving force in popularizing sexy, fashion-forward lingerie. Their iconic ads featuring supermodels like Claudia Schiffer and Anna Nicole Smith helped to redefine the way we think about lingerie as a fashion statement. Gap, on the other hand, has taken a more subtle approach, incorporating comfortable and practical lingerie pieces into their collections. Miss Me, a brand known for its trendy and affordable denim, has also made a foray into lingerie, offering a range of stylish and feminine pieces. As we reflect on the history of lingerie, it's clear that these brands have played a significant role in shaping our perceptions of intimacy and self-expression. At The Lingerie Museum, we're excited to explore the ongoing dialogue between denim and lingerie, and how these brands are continuing to innovate and inspire new generations of fashion enthusiasts.

Originally reported by WWD

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