lingerieSeptember 2, 2026LingerieBriefs

Evelyn & Bobbie Adds Willow, a New Neutral Shade, to Its Bestselling Evelyn Bra

Evelyn & Bobbie has introduced Willow, a new modern neutral color, now available in its bestselling Evelyn bra. This gray-green tone is described as soft and elegant against the skin, designed to complement rather than compete with what the wearer puts on. The color arrives as...

Evelyn & Bobbie has introduced Willow, a new modern neutral color, now available in its bestselling Evelyn bra. This gray-green tone is described as soft and elegant against the skin, designed to complement rather than compete with what the wearer puts on.

The color arrives as an update to a bra built on the brand's EB Core® technology, a patented internal structure that supports more than 20 pounds of breast tissue without using underwires. Instead of rigid hardware, the bra relies on a sculpted, flexible frame that moves with the body, offering a naturally defined silhouette that holds its shape throughout the day.

The scalloped V-neckline adds a refined softness, while smoothing zones around the torso create a continuous line under fitted blouses, dresses, and knitwear. The bra is available in sizes B through K cups and S through 3X, making it one of the few wirefree options designed for a wide range of body types. It comes in several basic and fashion colors, and Willow is now part of that lineup.

The brand says Willow echoes the bra's overall approach - calm, capable, and quietly confident - serving as more than just a new shade but as a reminder that thoughtful engineering and comfort can work together in one garment.

Originally reported by LingerieBriefs

← Back to News