After nearly three years of development, Evelyn & Bobbie has launched its new Busty Bra, a wireless design engineered specifically for women wearing band sizes 27 to 36 and cup sizes DDD through L. The brand set out to solve a persistent problem: small-framed women with fuller busts have long been told that real support requires underwire, aching shoulders, and constant trade-offs between comfort and shape. The Busty Bra aims to rewrite that rulebook.
The bra introduces two proprietary technologies. EB FlexTech® delivers stretch and stability for smaller bands, flexing with the body without pinching or digging. It also redistributes weight from the shoulders to the torso, easing pressure on the neck and upper back. Its partner, EB Core+®, offers a larger support platform than the brand's original EB Core® system, lifting the bust naturally without compression or underwire. Together, they challenge the assumption that only wired bras can provide serious support.
Details round out the design: a full-coverage neckline minimizes spillage, toothed strap sliders keep straps from slipping, and a soft hook-and-eye closure adds comfort. These innovations are exclusive to the Busty Bra. The brand's Core Collection, available in band sizes 28 to 50 and cups C to G, continues with the original EB Core® technology. For Evelyn & Bobbie, the real test of innovation isn't engineering - it's how women feel when they put the bra on.
Originally reported by LingerieBriefs