LoveShackFancy, the label synonymous with frothy florals and pastoral pastels, is turning its gaze to the intimate sphere. On Thursday, founder Rebecca Hessel Cohen will unveil the brand's first complete lingerie collection, available across its 26 stores, e-commerce site, and select wholesale partners. The line - featuring floral slips, lace-trimmed sets, bralettes, pajamas, and silk sleep masks - extends the house's signature nostalgic lexicon into the boudoir, where Victorian-era corsetry once gave way to the delicate chemises of the 1920s. Cohen's pieces, rendered in cotton and silk with satin ribbon and lace, echo that early 20th-century shift toward lighter, more romantic underthings. "What's underneath matters just as much as what's on top," she says, a sentiment that resonates with lingerie's long history as both armor and adornment. The collection's pastel palette and vintage prints recall the hand-painted floral motifs that defined 19th-century French lingerie, while the pricing - from $35 bejeweled panties to a $395 silk long-sleeve set - positions it as a luxury indulgence for the modern romantic. In an era when the lingerie market has swung between sporty minimalism and overt sex appeal, LoveShackFancy's offering is a deliberate retreat into the dreamy, the decorative, and the deeply personal.
Originally reported by WWD