In an era where fashion's environmental promises often unravel faster than a silk stocking, Ganni's latest sustainability report offers a rare thread of honesty. The Scandinavian label, known for its playful prints and puff-sleeve dresses, has never claimed to be a 'sustainable brand' - a refreshing admission in an industry prone to greenwashing. Instead, its Gameplan 3.0 strategy (2026-2028) sharpens focus on three pillars: women, climate, and innovation. This isn't just corporate jargon; it's a nod to lingerie's own history of labor advocacy, from the corset-makers' strikes of the early 20th century to the fight for fair wages in today's global supply chains.
Under the women pillar, Ganni extends its social audits to Tier 2 suppliers, aiming for 100 percent coverage by 2028 - a move that echoes the garment workers' rights movements that have long underpinned intimate apparel production. The brand's climate commitment remains ambitious: a 50 percent reduction in absolute emissions by 2031 (shifted from 2027 after SBTi verification). Given that products account for up to 70 percent of Ganni's carbon footprint, the focus on 'fabrics of the future' is critical. Yet the brand candidly admits that next-gen materials face hurdles in investment and adoption - a reality that mirrors the slow, painstaking evolution from whalebone to elastic in lingerie's own material history.
Innovation, for Ganni, means scaling recycling pilots into operational systems, while acknowledging that quality and durability cannot be compromised. In 2025, the brand achieved a 32 percent emissions reduction and sourced 85 percent of materials from its preferred category - 88 percent of its cotton organic, a textile choice that recalls the shift from synthetic nylon to breathable cottons in mid-century undergarments. Ganni's Living Wage Program, now with eight suppliers, aims for 100 percent of core suppliers to pay a living wage by 2028. It's a strategy that doesn't just dress the body - it clothes the conscience.
Originally reported by WWD