In the annals of swimwear history, the journey from the whalebone corsets of the 19th century to the liberated lines of modern swim separates is a story of both engineering and emancipation. Today, that narrative gains a new chapter as Chloe Fineman, the comedic force behind *Saturday Night Live*, steps into the spotlight for Andie's Riviera Collection - a campaign that trades the structured silhouettes of old for an air of effortless Italian coastal fantasy.
Founded in 2017, Andie emerged during a renaissance in direct-to-consumer lingerie and swimwear, a movement that prioritized inclusivity and comfort over the restrictive ideals of earlier eras. The brand's ethos echoes the shift from the rigid bustiers of the Victorian age to the soft-cup bralettes and supportive one-pieces that define contemporary lingerie. This latest collaboration, shot in a Lower East Side townhouse transformed into a Mediterranean pool house, is less about the corseted drama of a bygone Riviera and more about the playful, "unserious" joy Fineman brings to her craft.
"I'm a huge fan of great swimwear, and it's hard to come by," Fineman remarked, noting the rarity of feeling both comfortable and sexy - a tension that has long shaped lingerie design. Her favorite piece, the Mallorca halter one-piece in black-and-white polka dot, nods to the pattern's legacy in lingerie, from 1940s pin-up suits to mid-century glamour. Andie's CEO, Melanie Travis, noted that Fineman's comedic energy - complete with impressions between takes - mirrors the brand's intellectual, humor-loving audience, a demographic that values wit as much as wearability.
As the Riviera Collection launches exclusively online at andie.com, with prices ranging from $54 to $142, it joins a lineage of swimwear that has evolved from the bathing machines of the 1800s to the high-performance fabrics of today. In an industry where privacy changes have reshaped advertising, Fineman's partnership serves as a modern discovery tool - proving that even in a digital age, the allure of a well-cut swimsuit remains timeless.
Originally reported by WWD