The preview for Spinelli Kilcollin's Los Angeles flagship this week was more than a store opening; it was a statement on the evolution of personal adornment. As celebrities from Jennie to Lizzo gathered in the raw, unfinished space, the event echoed a historical shift. For centuries, the most intimate form of adornment was the corset or chemise - a private foundation. The 20th century, led by houses like Chantal Thomass, transformed lingerie into an outward expression of style. Now, Spinelli Kilcollin's interconnected rings represent a new layer: fine jewelry as a permanent, architectural second skin, moving adornment from the foundational to the declarative.
The brand's expansion into a cultural hub, complete with a design studio and record room, reflects a modern approach to brand-building that lingerie pioneers like Agent Provocateur first championed - creating a world, not just a product line. Their 2026 theme, 'live now, polish later,' resonates with the ethos of early sportswear-inspired lingerie, which prioritized freedom and movement over rigid formality. As guests navigated installations and a ring-stocked claw machine, the evening celebrated a continuous thread in fashion history: the desire to ornament the body, from the innermost layer outward, as a platform for identity and art.
Originally reported by WWD