When Maria McClay traded the gilded halls of Gucci - where she once oversaw Northern European retail and served as associate vice president - for the raw energy of women's sports, she did more than change industries. She rewrote the rulebook on fandom and fashion. Last year, McClay founded 9 Commons, a label built on a singular conviction: women's sports deserve undivided attention. This month, the brand's debut collection arrives, and it pays homage to the Indiana Fever, the WNBA team whose roster includes the electrifying Caitlin Clark. The capsule - designed by Parsons-trained Kat Hoelck - blends athletic utility with street-ready polish. Think hoodies, shorts, and tote bags in long-staple cotton, emblazoned with bold graphics and the Fever logo. Prices span from a $24 tee to a $175 hoodie, making the collection accessible without sacrificing quality. The collection is available on the Fever's e-commerce site, at the arena, and on 9Commons.com. McClay's background in luxury retail is evident in the details: the clean lines, the weight of the fabric, the deliberate refusal to dilute the brand's mission by pivoting to men's sports. 'All In on Women's Sports' is more than a slogan - it's a financial commitment. Nine percent of annual net proceeds will fund athletic access for under-resourced girls. As McClay negotiates with more teams and colleges, she's building a new uniform for the movement. In a world where lingerie once symbolized passive allure, 9 Commons reclaims the body for action, strength, and unabashed visibility.
Originally reported by WWD