In the summer of 2024, the line between necessity and indulgence continues to blur, and nowhere is this more evident than in the latest collaboration between Olive and June - a brand that began as a single nail salon in 2013 before pivoting to DIY products in 2019 - and Avery Woods, star of "The Real Lives of Mormon Wives: Orange County." Their limited-edition press-on nail collection, launching exclusively at Ulta Beauty, offers 12 sets ranging from Chrome Glazed to The Ziggy, priced between $10 and $100. But beneath the glossy surface lies a deeper story about the evolution of personal adornment.
Historically, the lingerie industry understood that luxury and practicality need not be adversaries. The corset, once a symbol of restrictive beauty, was gradually reimagined into shapewear that empowered rather than constrained. Press-on nails follow a similar trajectory: they democratize access to a traditionally time-consuming and costly ritual. Woods, a working mother and former nurse, articulates this shift perfectly: "A $9.99 press-on set can make you feel like a million bucks." Her sentiment echoes the very philosophy that transformed lingerie from a private indulgence into an everyday tool of confidence.
Olive and June's founder, Sarah Gibson Tuttle, notes that the partnership was born from an "authentic love of the product" - a value that mirrors the intimate relationship women have long had with their undergarments. As the brand expands into 600 Ulta doors, it positions press-on nails not as a compromise, but as a deliberate choice for the modern woman who values both time and self-expression. In a world where every minute counts, the press-on nail is the new slip dress: effortless, transformative, and undeniably chic.
Originally reported by WWD