In the fast-moving world of women’s fashion retail, the appointment of two senior leaders at Evereve offers more than a corporate reshuffle—it’s a reminder of how intimate apparel’s legacy of fit, community, and empowerment now shapes the broader wardrobe. The Edina, Minn.-based retailer, which operates over 110 stores and carries 150 brands, has named Tammy Redpath as chief marketing officer and Jocelyn Miller as chief people officer.
Redpath, a 31-year Target veteran, steps into a role that echoes the corset-maker’s transformation into ready-to-wear in the early 20th century—when fit became a science and marketing a craft. Her predecessor, Tom Nowak, leaves a post that now demands a curator’s touch: Evereve’s first brand campaign, “Ever Wonder?” launched last month, nods to the private dialogue women have while dressing, a conversation that lingerie has long hosted. Miller, meanwhile, arrives from Target’s HR ranks to champion a people strategy that mirrors the corset’s shift from rigid structure to fluid support—prioritizing team culture as the backbone of in-store experience.
Cofounder Megan Tamte, who launched Evereve with husband Mike in 2004, frames the hires as a bridge between scale and soul. “We’re building a sisterhood,” she says, a phrase that recalls the 1920s brassiere’s role in freeing women from Victorian constraints. As Evereve grows its $400 million empire, these appointments signal that the most intimate part of retail—human connection—remains its strongest foundation.
Originally reported by WWD