As the fashion world awaits the unveiling of Sarah Burton's inaugural Givenchy men's campaign, it's hard not to draw parallels with the evolution of lingerie. The campaign, lensed by renowned photographer Juergen Teller, features a trio of London creatives, their androgynous aesthetic echoing the blurring of lines between traditional masculine and feminine codes. This is reminiscent of the early 20th century, when designers like Paul Poiret and Madeleine Vionnet experimented with more fluid, unstructured silhouettes in their lingerie designs. Givenchy, a house with a storied history dating back to 1952, has long been a proponent of innovative and daring design. Under the creative direction of Sarah Burton, who has previously pushed boundaries with her use of lace and silk in Alexander McQueen's lingerie-inspired collections, the brand is poised to continue this legacy. As billboards featuring Teller's photographs go up around Paris, they serve as a testament to the enduring influence of lingerie on high fashion, and the ongoing conversation between masculinity and femininity that continues to shape the industry. With its rich history and commitment to artistic expression, Givenchy's latest campaign is sure to leave a lasting impression, one that will be felt far beyond the realm of men's fashion.
Originally reported by WWD