As the mercury rises, so too does the allure of a sun-kissed glow - a sartorial accessory as timeless as the corset. Hailey Bieber's Rhode, a brand that has quietly built a cult following through minimalist skin care and makeup, has unveiled its most ambitious collection yet: the Pocket Bronzers, a seven-shade cream bronzer line that launches just in time for summer. Priced at $25 each, the shades range from Pebble (fair, rosy neutral) to Anklet (deep brown with red undertones), names that evoke the intimate vocabulary of jewelry and lingerie - a fitting parallel, given bronzer's role as the skin's own lacework, shaping and highlighting the body's natural architecture.
This expansion is Rhode's first foray into complexion beyond blush, following its April introduction of "spotwear" (a term that nods to the targeted, wearable approach of modern lingerie design). The collection also includes Highlight Milk (the brand's first luminizer, offered in four pearlescent shades), limited-edition Peptide Lip Tints, and a Bronze Peptide Lip Shape. Notably, the Highlight Milk can be applied all over the body - a practice that echoes the 1920s, when women first began dusting powder across exposed limbs, a liberation that paralleled the rise of the bralette.
Rhode previewed the line in May during Hailey Bieber's Met Gala preparations, a behind-the-scenes moment that felt like a couture fitting. Now, with the launch of a double-ended Pocket Brush and summer accessories (a terry bag, towel, and lip cases), the brand is also announcing Rhode Summer Station, a months-long tour across the U.S. and Europe. Like a traveling corsetiere, Rhode brings its tools of transformation directly to the customer - an echo of the direct-to-consumer intimacy that has defined lingerie marketing since Victoria's Secret catalogs first arrived in mailboxes. The itinerary remains unannounced, but the message is clear: summer's canvas is ready to be painted.
Originally reported by WWD