Valeria Chekalina, the Russian influencer widely known as Lerchek, has introduced her own lingerie brand despite facing a stage 4 stomach cancer diagnosis and an ongoing criminal investigation. The launch was announced via an Instagram video where Chekalina and her partner, Louis Squicciarini, model the new collection. "You can congratulate our family on another child," she wrote in the post, referring to the brand as her latest creation.
The online store, part of her existing LEA label, offers a range of items including thong underwear priced at 1,590 rubles, tops for 1,999 rubles, and a basic lingerie set for 3,490 rubles. Customers can also purchase bodysuits in black and white for 4,490 rubles, along with T-shirts at the same price point. Chekalina gave birth to her fourth child in February, but was admitted to an oncology intensive care unit the day after being discharged. She is currently receiving treatment at the Blokhin National Medical Research Center of Oncology.
Her legal troubles add another layer of complexity. Moscow's Gagarinsky District Court has separated the case involving the alleged illegal transfer of over 250 million rubles to the UAE into a separate proceeding, which has been suspended until her recovery. The court also replaced her house arrest with a ban on certain activities, allowing her to move freely only with special permission. Chekalina has not commented publicly on how her health or legal situation will affect the new lingerie venture.
Originally reported by RIA Novosti