Small lingerie businesses that weathered President Donald Trump's "reciprocal" tariff regime last year are now gearing up for a second wave. For many independent designers and boutique owners, these tariffs threaten to squeeze already tight margins on imported fabrics, lace, and finished goods.
Unlike large retailers that can absorb cost increases or shift supply chains, small lingerie labels often rely on specific European or Asian manufacturers for unique materials. One owner of a New York-based corset shop recalled how last year's tariffs forced her to either raise prices or redesign pieces using domestic suppliers. Now, with new tariffs looming, she and others are again scrambling to adapt.
The lingerie industry has long been a haven for small, artisanal businesses that prioritize fit and craftsmanship over mass production. Museum curators note that many of these brands preserve traditional techniques like French lace-making and hand-stitching. The tariffs' impact may extend beyond profit margins, potentially threatening the survival of these heritage skills. As small businesses prepare for another round of trade friction, the lingerie community watches closely, hoping that delicate fabrics won't be caught in a political tug-of-war.
Originally reported by WWD