Victoria's Secret is packing up its wings and heading west. The iconic lingerie brand announced that its annual fashion show will land in Los Angeles this autumn, marking the first time the event has graced the West Coast since 2007. After two consecutive years of staging the glittering production in Brooklyn, New York, the move signals a fresh chapter for the runway revival.
The shift to L.A. brings the show closer to Hollywood's glamour and the brand's own celebrity-studded history. Industry insiders note that the city's sprawling entertainment infrastructure offers a new backdrop for the high-energy spectacle, which typically blends music, supermodels, and elaborate lingerie sets. While Victoria's Secret has yet to confirm a specific venue or date, the announcement has already sparked buzz among fashion watchers eager to see how the brand adapts its signature theatrics to the California sunshine.
In other brand ambassador news, Rare Beauty has named Ella Bright as its first-ever celebrity face. The social media star and actress will front campaigns for the inclusive makeup line, which was founded by Selena Gomez. Bright's appointment aligns with Rare Beauty's focus on authenticity and mental health advocacy, a message that resonates with her younger, digitally savvy audience. Both moves underscore a broader trend: legacy brands like Victoria's Secret and rising labels like Rare Beauty are betting on star power and location shifts to keep their narratives fresh.
Originally reported by Fashionista