lingerieJune 22, 2026WWD

London Calling: Alexander McQueen Returns Home to London Fashion Week

In a move that underscores the evolving nature of fashion, Alexander McQueen, the iconic British luxury brand, has announced its return to London Fashion Week. This September, the brand will trade its usual Parisian runway for a homecoming show on September 20, marking a...

In a move that underscores the evolving nature of fashion, Alexander McQueen, the iconic British luxury brand, has announced its return to London Fashion Week. This September, the brand will trade its usual Parisian runway for a homecoming show on September 20, marking a significant shift in its traditional showcase. As a testament to the brand's rich heritage, this decision highlights the ongoing conversation between past and present in the fashion world. Alexander McQueen, known for its exquisite and daring designs, has a history that intertwines with the evolution of lingerie and fashion. The brand's founder, the late Lee McQueen, was renowned for pushing boundaries, a trait that resonates deeply with the history of lingerie, where innovation and daring designs have always been at the forefront. This return to London also nods to the city's historical significance in the development of lingerie, from the corsets of the 18th century to the modern designs that grace runways today. Brands like Alexander McQueen, with their ability to merge art and fashion, continue to influence the lingerie world, inspiring new generations of designers. As The Lingerie Museum looks back on the history of intimate apparel, moments like these remind us of the dynamic and ever-changing nature of fashion, where brands like Alexander McQueen play a pivotal role in shaping both the past and the future of lingerie and fashion.

Originally reported by WWD

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