lingerieJune 21, 2026WWD

Moschino Embarks on a New Era: A Nod to the Brand's Rich History

In a move that echoes the innovative spirit of Moschino's founder, Franco Moschino, the Italian fashion house has appointed Loris Messina and Simone Rizzo as its new creative directors. This power duo, renowned for their work at Sunnei, will undoubtedly bring a fresh perspective...

In a move that echoes the innovative spirit of Moschino's founder, Franco Moschino, the Italian fashion house has appointed Loris Messina and Simone Rizzo as its new creative directors. This power duo, renowned for their work at Sunnei, will undoubtedly bring a fresh perspective to the brand, much like Franco Moschino did when he first introduced his eponymous label in the 1980s. As we look to the future of Moschino, it's fascinating to recall the brand's early days, when it was known for its bold, provocative designs that often featured lingerie-inspired elements. The likes of Jean Paul Gaultier, another pioneering designer, also experimented with lingerie as a means of pushing boundaries in fashion. As Messina and Rizzo prepare to unveil their debut collection for Moschino during Milan Fashion Week in September, it will be intriguing to see how they balance the brand's heritage with their own unique vision. Will they draw inspiration from the corsetry of the 18th century or the seductive boudoir styles of the 1920s? Whatever their approach, it's clear that Moschino's new creative directors are poised to make their mark on the fashion world, and we at The Lingerie Museum are eager to see how their designs will contribute to the ongoing narrative of lingerie's influence on high fashion.

Originally reported by WWD

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