Nobull has added two seasoned executives to its leadership roster, tapping Joe Martin as chief commercial officer and Allison Giorgio as chief marketing officer. The appointments come as the brand pushes forward with its expansion strategy. Martin joins from Fossil Group, where he held the same title. Before that, he spent more than a decade at Adidas, overseeing North American sales strategy and operations. At Adidas, he served as senior vice president of North American sales and vice president of lifestyle sales. Giorgio arrives from Wellness Pet Company, where she led brand, marketing, and innovation. She previously spent 17 years at Puma in roles including vice president of marketing and senior director of brand and marketing. In a statement, Nobull said the pair bring “world-class expertise across marketing and commercial strategy,” strengthening the team during a period of growth. The announcement follows the launch of Nobull’s Journey 2 daily running shoe, a plate-less design built for comfort with a breathable knit upper and cushioned EVA footbed.
Originally reported by WWD