Polish fashion powerhouse LPP has inked a deal with Pirxe, a firm specializing in spatial artificial intelligence, to build 3D digital twins of its products. The collaboration aims to create hyper-realistic virtual replicas of garments and accessories, allowing the brand to showcase its collections in immersive digital environments without needing physical samples.
For the Lingerie Museum, this partnership signals a shift in how intimate apparel is designed, marketed, and preserved. By digitizing every stitch and seam, LPP can now offer consumers a detailed, rotatable view of bras, bodysuits, and sleepwear online - reducing the need for bulky inventory and enabling virtual try-ons. Pirxe's spatial AI captures the drape, texture, and fit of fabrics with precision, making digital twins nearly indistinguishable from the real thing.
The move comes as fashion retailers race to cut waste and speed up production cycles. LPP, known for brands like Reserved and Mohito, sees digital twins as a way to test new lingerie designs on virtual models before committing to manufacturing. For the museum, this technology also offers a novel method to archive rare or historical lingerie pieces in 3D, preserving their form and fabric details for future exhibitions without risking damage to originals.
Originally reported by WWD