lingerieJune 24, 2026WWD

Puma Suedes Make a Statement in Paris, Echoing a Legacy of Fashion Innovation

The City of Light has once again played host to a highly anticipated unveiling, as Nahmias showcased the latest Puma Suedes in Paris. This marks the third installment from the creative duo, and their collaboration with the storied sportswear brand is a testament to Puma's...

The City of Light has once again played host to a highly anticipated unveiling, as Nahmias showcased the latest Puma Suedes in Paris. This marks the third installment from the creative duo, and their collaboration with the storied sportswear brand is a testament to Puma's enduring influence on fashion. With a history dating back to 1948, Puma has consistently pushed the boundaries of athletic wear, often incorporating elements of lingerie and intimate apparel into their designs. The iconic suede sneaker, first introduced in the 1960s, has become a staple of the brand's repertoire, with its soft, supple texture and sleek silhouette evoking the luxurious feel of fine lingerie. As we witness the evolution of Puma's designs, it's clear that the brand's commitment to innovation and style is unwavering. The latest Puma Suedes, as previewed by Nahmias, are a masterful blend of form and function, reflecting the brand's rich heritage while embracing the cutting-edge aesthetic of contemporary fashion. This latest release is a nod to the timeless appeal of Puma's designs, which have captivated audiences for generations, much like the exquisite pieces on display at The Lingerie Museum.

Originally reported by WWD

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