lingerieJune 26, 2026WWD

Rethinking Luxury: How Exemplar's Vision Aligns with Lingerie's Heritage of Innovation

As the retail world navigates the aftermath of Saks' bankruptcy, Exemplar Luxury Group is poised to redefine the future of high-end fashion. CEO Geoffroy van Raemdonck's vision for the company's next chapter is rooted in a deep understanding of the luxury market's evolution....

As the retail world navigates the aftermath of Saks' bankruptcy, Exemplar Luxury Group is poised to redefine the future of high-end fashion. CEO Geoffroy van Raemdonck's vision for the company's next chapter is rooted in a deep understanding of the luxury market's evolution. Historically, luxury lingerie brands like La Perla, founded in 1954 by Ada Masotti, have exemplified the perfect blend of craftsmanship and sophistication. Similarly, Exemplar's approach to luxury is characterized by a commitment to excellence and attention to detail. The company's plans for life after Saks' bankruptcy are a testament to the resilience of the luxury industry, which has consistently adapted to changing consumer preferences. As we look to the future, it's clear that Exemplar's strategy will be influenced by the likes of luxury lingerie pioneers like Olga Erteszek, who founded Olga Lingerie in 1965 and revolutionized the industry with her emphasis on comfort and elegance. By drawing on the rich heritage of luxury lingerie, Exemplar is well-positioned to thrive in a rapidly changing retail landscape. As van Raemdonck outlines the company's vision, it's evident that Exemplar's success will be built on a foundation of innovation, quality, and a deep understanding of the luxury consumer's evolving needs.

Originally reported by WWD

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