Actress and author Selma Blair has introduced a limited-edition sleepwear collection, 'Sea La Vie,' with Kansas City-based brand Mersea. The collaboration is notable for its deliberate revival of the bed jacket, a garment with a rich history in lingerie. Once a staple of mid-20th century boudoir elegance, popularized by brands like Vanity Fair in the 1950s, the bed jacket served as a modest yet stylish layer for receiving guests in the bedroom. Blair’s modern interpretation, described as a 'mature color so that you can wear it out,' directly connects this intimate apparel heritage to contemporary life, where the lines between private comfort and public style continue to blur.
The 14-piece capsule, developed over nearly a year, uses luxe satins and soft cottons, framing sleepwear as integral to self-care. Blair’s personal narrative is woven throughout, from embroidered motifs to a bandana honoring her service dog. Her approach mirrors a broader shift in lingerie, where pieces are designed for personal meaning as much as aesthetic appeal. The collection allocates a portion of proceeds to the American Brain Foundation, aligning the venture with advocacy. In resurrecting the bed jacket, Blair and Mersea offer more than pajamas; they provide a tangible link to the evolving story of how intimate apparel supports and expresses our lives.
Originally reported by WWD