Skims has promoted Tracy Nguyen to chief communications officer, putting her in charge of the brand's global communications and entertainment strategy. Nguyen originally joined the company in 2024 as executive vice president of communications and entertainment, a role that already placed her at the center of the shapewear and lingerie label's high-profile marketing efforts.
In her new position, Nguyen oversees public relations, corporate messaging, and the celebrity partnerships that have become a hallmark of the Skims brand. Since arriving, she has helped sharpen how the company talks to customers and the media, building on its reputation for inclusive, pop-culture-savvy campaigns that have reshaped much of the modern lingerie market.
The promotion arrives as Skims continues to expand its product lines and retail footprint. For an industry increasingly driven by narrative and visibility, having a seasoned communications leader like Nguyen at the helm signals the brand's commitment to telling its story with clarity and confidence. Her background in entertainment brings a perspective that aligns with how lingerie brands now use storytelling and celebrity influence to connect with audiences.
Originally reported by WWD