Kim Kardashian's shapewear label SKIMS is refunding customers who bought its $148 advent calendar after complaints about what was inside, according to Global News Entertainment.
Marketed as "twelve days of fun surprises," the calendar turned out to be filled mostly with hair ties, keychains, small ornaments and bobby pins, media reports and online reviews said. Critics compared the contents to items found between couch cushions or under an oven, with one suggesting Kardashian had "cleared out her car."
A TikTok review drew more than eight million views, where commenters called it a "box full of pranks" and "disrespectful to customers." In another unboxing video with over 22 million views, influencer Kayla Ryan described the items as "scraps from the warehouse" and rated it "zero out of ten." The calendar is now out of stock on the company's website.
A company representative told NBC's Today.com that SKIMS was "aware of the feedback" and had contacted every buyer to offer a full refund or a SKIMS credit. "For some, the calendar didn't meet expectations," the statement said, adding that feedback would "directly shape how we approach future releases." Global News said it contacted SKIMS but received no response.
Fashion journalist Amy Odell told the New York Times that customers would have expected the contents to be worth far more given the price, arguing the product prioritizes aesthetics over substance. "It's like the brands are designing them for social media more so than the customer," she said. SKIMS was co-founded in 2019 by Kardashian, Jens Grede and Emma Grede.
Originally reported by Global News Entertainment