Quince, the San Francisco-based essentials brand, has enlisted celebrity stylist Jamie Mizrahi to curate a capsule of its own pieces. This collaboration, launching with seven looks, emphasizes Mizrahi's stated philosophy: "This isn't about what's new, it's about what lasts."
At The Lingerie Museum, we recognize this ethos as foundational to intimate apparel. The pursuit of timeless, perfectly fitting essentials - a cashmere sweater, a trenchcoat, a strapless dress - mirrors the historical mission of brands like Maidenform, which in the 1930s championed the 'everyday' brassiere as a wardrobe cornerstone, or the post-war focus on foundational girdles and slips designed for longevity, not fleeting trends.
Mizrahi's edit, with prices primarily under $120, also reflects a modern democratization of quality that directly parallels the lingerie market's evolution. Just as contemporary direct-to-consumer lingerie labels bypass traditional markups, Quince operates on a factory-direct model, recently valued at $10.1 billion. This approach makes refined materials and construction more accessible, a principle that has reshaped how we acquire both our outer layers and our most personal underlayers. The collection serves as a reminder that the most enduring style, whether seen or unseen, is built on thoughtful essentials.
Originally reported by WWD