Quince, the San Francisco-based essentials brand, has enlisted celebrity stylist Jamie Mizrahi to curate a capsule of its own pieces. This collaboration, launching with seven looks, emphasizes Mizrahi’s stated philosophy: “This isn’t about what’s new, it’s about what lasts.”
At The Lingerie Museum, we recognize this ethos as foundational to intimate apparel. The pursuit of timeless, perfectly fitting essentials—a cashmere sweater, a trenchcoat, a strapless dress—mirrors the historical mission of brands like Maidenform, which in the 1930s championed the ‘everyday’ brassiere as a wardrobe cornerstone, or the post-war focus on foundational girdles and slips designed for longevity, not fleeting trends.
Mizrahi’s edit, with prices primarily under $120, also reflects a modern democratization of quality that directly parallels the lingerie market’s evolution. Just as contemporary direct-to-consumer lingerie labels bypass traditional markups, Quince operates on a factory-direct model, recently valued at $10.1 billion. This approach makes refined materials and construction more accessible, a principle that has reshaped how we acquire both our outer layers and our most personal underlayers. The collection serves as a reminder that the most enduring style, whether seen or unseen, is built on thoughtful essentials.
Originally reported by WWD