This Tuesday, Tory Burch launches Splash, a high-summer capsule that whispers of escape and languid afternoons. The collection—shot by Anthony Seklaoui at GoldenEye, Jamaica, and starring models Alex Consani and Sacha Quenby—is a study in tactile luxury: raffia-woven Romy bucket bags, crochet Charlie shoulder bags, Miller sandals, and cotton tanks pinned with silk blossoms. It’s a wardrobe for reverie, but for those attuned to lingerie history, the silhouettes echo the airy, handcrafted resort pieces of the 1950s, when designers like Claire McCardell first blurred the line between undergarments and daywear. The brand’s founder, Tory Burch, has long drawn on vintage lingerie details—ribbon trims, feminine draping—in her ready-to-wear, a nod to the mid-century American ease that redefined femininity. Following Splash, the brand will release the Splash Jelly Drop on May 19, featuring Ella totes in translucent jelly, a playful material that recalls the molded plastics of 1960s swimwear and lingerie accessories. The campaign will roll out across Tory Burch’s Instagram, TikTok, and YouTube channels, while the capsule lands at Tory Burch boutiques and retailers including Nordstrom (with an exclusive product for the Jelly Drop), Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, Shopbop, and Revolve. Prices range from $175 for jelly heeled sandals to $1,695 for select ready-to-wear—a spectrum that invites both a quick indulgence and a lasting piece of sun-drenched fantasy.
Originally reported by WWD