As families prepare for the upcoming school year, a recent report from PwC reveals that the average back-to-school spend for apparel and shoes is expected to reach $278. This significant investment in clothing and footwear underscores the growing importance of fashion in everyday life, a trend that has historical roots in the evolution of lingerie. Brands like Victoria's Secret, which was founded in 1977, have played a significant role in shaping the modern lingerie industry. Over the years, Victoria's Secret has expanded its product lines to cater to a wider range of customers, including younger generations. The back-to-school shopping season, in particular, highlights the need for comfortable and practical clothing, including undergarments. As consumers become more discerning about the quality and style of their intimate apparel, brands like Calvin Klein, which introduced its iconic cotton bra in 1984, continue to influence the market. The increasing spend on apparel and shoes also reflects a broader shift towards self-expression and personal style, with many consumers seeking out lingerie and clothing that reflects their individuality. As the world's first digital lingerie encyclopedia, The Lingerie Museum is committed to exploring the complex and fascinating history of intimate apparel, from its functional roots to its current status as a fashion staple.
Originally reported by WWD