As the beauty industry continues to evolve, a recent presentation by the 2026 graduates of the Cosmetics and Fragrance Marketing and Management program at FIT highlighted the importance of adopting a holistic approach to longevity. This concept can be applied to the lingerie industry, where brands like Victoria's Secret, which was founded in 1977, have had to adapt to changing consumer preferences and technological advancements to remain relevant. The graduates' capstone project emphasized the need for companies to prioritize sustainability, inclusivity, and digital engagement to ensure long-term success. Similarly, lingerie brands like La Perla, established in 1954, have successfully merged traditional craftsmanship with modern innovations, resulting in a loyal customer base and enduring appeal. By embracing these strategies, lingerie companies can create a lasting impact, much like the iconic lingerie designs of the past, such as the 1920s' introduction of the 'little black dress' by designers like Coco Chanel. As the world's first digital lingerie encyclopedia, The Lingerie Museum recognizes the value of preserving history while embracing innovation, and we look forward to seeing how the lingerie industry will continue to evolve and thrive in the years to come.
Originally reported by WWD