The fashion calendar for 2026 has its red-letter day: the return of *The Devil Wears Prada*. As the industry awaits Miranda Priestly’s next move, Zivame—an Indian lingerie and loungewear brand founded in 2011 to democratize intimate apparel—has secured an official license for the film’s merchandise. The result is a limited-edition loungewear line that answers a question the original movie never posed: what does power look like when you’re off-duty?
Twenty years ago, the film taught a generation that fashion was never just cloth—it was storytelling, ambition, identity. The cerulean monologue, the Chanel boots, the transformation montage: these became cultural shorthand for how clothes shape who we become. As Harper’s Bazaar India noted, the film’s influence still holds, setting standards for millions. Now Zivame channels that same ethos into eight pieces—lounge dresses, co-ords, printed shorts sets, and T-shirts—engineered to preserve what the brand calls “boss energy” even in moments of rest.
This collaboration places Zivame among a select few Indian brands holding an official license for a cinematic icon. Historically, the brand disrupted a market long dominated by unorganized retail and taboo; partnering with a film about fashion’s power feels like a natural evolution. Each piece is designed for the woman who knows that sophisticated loungewear matters as much as her power suit—whether she’s watching the sequel on May 1st, or simply enjoying a slow Sunday morning. Wear the nostalgia. Live the arrival.
Originally reported by Zivame Blog