Berlook

Berlook is an online swimwear and activewear label run from Hong Kong, sold through its own website and shipped mostly from warehouses in China. Its terms of service name the owner as Xibor Limited, a company registered in Hong Kong with an office in Kwun Tong, Kowloon. The company says it started during the Covid-19 pandemic, and it sells bikinis, one-pieces, tankinis, cover-ups and workout clothes, with recycled fabrics as its main selling point. Despite what some brand directories claim, including the old summary on this site, it does not sell lingerie.

Who is behind Berlook

The public record is thin, and the brand adds little to it. The "Our Story" page names no founders and gives no year. It says only that the team established Berlook "when the Covid-19 pandemic made us realize the importance and fragility of our ecosystem," and that its people bring "over a decade of experience in the fashion industry." The name is explained as an acronym of the brand's promises, bio-based materials, eco-friendly production and recycled plastics, ending in "look."

The legal facts come from the small print. Xibor Limited is listed with Hong Kong company number 3078244, and the terms are governed by Hong Kong law. The FAQ says "most of our warehouse supply chain is in China," with returns handled at after-sales warehouses in the United States and Hong Kong. That is a familiar structure for a direct-to-consumer brand: design and sourcing close to the factories of southern China, marketing aimed at the American and European shopper.

What the catalog holds

Berlook's range is wider than a pure swim label's. The swim side covers triangle and underwire bikini tops, high-cut and high-waisted bikini bottoms, tankinis, one-pieces and a plus-size line. Beachwear means cover-ups and dresses. Activewear adds leggings, shorts, tennis skirts and sports bras, organized under fabric names of the brand's own: Besoft, Besculpt and Bebrush. Men's swim shorts and family matching sets round it out.

Prices sit low. The site's own sale filters stop at "under $20," "under $25" and "under $30," which places Berlook in the same price band as marketplace swimwear and well below specialist swim houses.

Recycled nylon at a low price

The materials page is where the brand spends most of its words. Swimwear is offered in ECONYL regenerated nylon, the recycled yarn made from recovered nylon waste, and in fabrics certified to the Global Recycled Standard (GRS). The company also lists organic, Pima and BCI cotton, linen, TENCEL modal and lyocell for its non-swim pieces. Its sustainability page claims that 80 percent of its items use sustainable fabric and that about 2.9 million plastic bottles have gone into its recycled swimwear. Those are company figures, not audited ones.

Some of the practical claims are easier to picture. Products ship in a reusable linen bag sewn from fabric scraps, and leftover swim fabric is turned into accessories. On the swim side, the fabric story has moved toward surface: ribbed, textured and metallic finishes are now marketed alongside the recycled yarns.

Berlook in the direct-to-consumer swim market

Berlook belongs to a large group of swim labels that grew up online after 2020, sold through social media and paid search, and supplied from Chinese factories. Shein sits at the volume end of that world. Berlook aims a little higher, with a recycled-fiber pitch closer to that of Girlfriend Collective, but at prices nearer the fast-fashion end.

The brand's weak point is disclosure. It names no factories, no founders and no home city on its own pages, and its ethical-production statement ends by inviting factories that meet its standards to get in touch. For now, the most concrete fact about Berlook is the company registration in Kwun Tong.

Last updated October 7, 2026