Flora Nikrooz

Flora Nikrooz is a New York bridal lingerie and sleepwear label started by the designer of the same name, who launched her twelve-piece Flora Nikrooz Collection in January 1982 after setting up a small business in a lingerie store basement in 1981. It is now owned by Essential Brands, a New York intimates and licensing company led by Richard Adjmi.

From a teddy to a bridal line

Most of the early history comes from the company's own timeline, published on its website around 2016. By that account the collection sold first at Macy's, then at Bloomingdale's and Victoria's Secret. Her husband, Marvin Backer, became her business partner. A teddy called Frou Frou was the first hit, in December 1982, and peignoir sets followed in 1985.

In 1987 the company launched a dedicated bridal collection at Saks Fifth Avenue. Backer showed the line at trade fairs in Harrogate, Dusseldorf and Paris from 1989, and by 1991 it was sold in twelve countries.

Owners since 2002

Flora Nikrooz sold the business to Age Group Ltd in 2002. A lower-priced line, Flora by Flora Nikrooz, followed in 2005. By 2016 the brand belonged to Essential Brands, which still lists it and describes it as founded in New York City in the 1980s. Under that owner the range has moved past the wedding night into everyday sleepwear, loungewear and intimates, though gowns, robes and chemises in satin and lace remain its core.

Last updated October 7, 2026